Wednesday, February 22nd, 2012
Less than 60 days are left until the social media event catering to the mum, parent and personal blogging communities of Australia, the Digital Parents Conference, hits Melbourne.

The conference is an opportunity to leave your online persona behind to network, learn and share at The Sebel Albert Park Melbourne on Friday, 30 March.

With a jam-packed schedule featuring panel sessions, keynote speakers including ProBlogger Darren Rowse, Valerie Khoo from Sydney Writers’ Centre and Nicole Avery from Blog Coaching Boost, workshops, networking opportunities as well as a trade expo, this conference is one bloggers will not want to miss.

Numerous digital businesses have joined the conference as sponsors, knowing the value of connecting and engaging with Australia’s blogging community. The current sponsors are Kleenex Mums, Disney, Ogilvy 360, Genea Australia and Hardie Grant Egmont.

Kleenex Mums, the platinum sponsor, encourages a sharing environment for parents to help better control family chaos and day-to-day organisation with recipes, photos, tips and kid’s health information. To find out more about Kleenex Mums network please visit

Conference Gold sponsor and exhibitor Disney was founded in 1923, and since then Disney has remained faithful to its commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. Check out Disney’s Australian site at

Silver sponsor Hallmark has been a leader in helping people make emotional connections for more than 100 years. Parenthood is full of special everyday moments and Hallmark thinks it is important to pause, celebrate, encourage and share them – the ones that make you proud, make you laugh and even the ones that make you cry. Find out more at

Ogilvy 360 is the coffee cart sponsor and is all about engaging bloggers as online influencers. Learn more at

Chill out room sponsor Genea is a world leader in fertility and provides information on fitness, nutrition, mental wellbeing, relaxation and acupuncture as a means to achieving a natural and healthy pregnancy. To gain an insight into Genea visit

Exhibitor Hardie Grant Egmont is Australia’s largest independent children’s publisher, priding itself on knowing and understanding kids. Capture your child’s imagination at

World Vision Australia is also a conference exhibitor. As Australia's largest charitable group, World Vision helps more than 20 million people every year with relief in emergency situations and long-term community development projects thanks to the support of more than 400,000 Australians. Find out more about this work at

Conference organiser and Digital Parents founder Brenda Gaddi said she was overwhelmed more than 80 per cent of tickets had already been purchased, and warned those waiting to get in quickly as the 2011 event sold out.

Blogger tickets are available until sold out at $179 for the conference, dinner and dance. Tickets are also available for PR/Brand/Company delegates for $209. Accommodation can be booked with the Sebel Albert Park separately.

For more information about sponsorship and exhibition opportunities at the conference, email enquiries to [email protected]


For further information, images or an interview please contact:
Johanna Baker-Dowdell
Strawberry Communications
P: 0477 000 170
E: [email protected]

Contact Profile

Strawberry Communications

Behind the Digital Parents Conference
• Brenda Gaddi blogs at MummyTime and The Mother Media and is the founder of Digital Parents
• Digital Parents is a place where Australian mum and parent bloggers can get together, swap ideas and share stories
• Read the Digital Parents Blogger’s Manifesto
Johanna Baker-Dowdell
P: 0477000170


Blogging, Social Media, Parenting



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