Wednesday, February 22nd, 2012
The eating and drinking habits of Australian consumers show a mixed picture. The proportion of Australians who drop by their favoured café for a quick caffeine fix continues to rise, whereas visiting a local pub to enjoy a drink is becoming less popular over time.
The new Roy Morgan State of the Nation Report illustrates the changing trends of Australian hospitality consumers. A total of 55% of Australians (14+) went to a café for coffee or tea in the previous three month period, up from 48.4% in March 2003. Other increasing activities are visiting a licensed restaurant (52.7%, up from 49.9% in 2003) and going to a pub or hotel for a meal (41.2%, up from 37.4% in 2003).

Increasing Eating and Drinking Trends of Australians

Source: Roy Morgan Research Single Source, Jan 11 – Dec 11, n = 18,641.

Outlined in the report are a number of decreasing trends also. Both visiting a pub or hotel for a drink (23.3%, down from 28.6% in 2003) and visiting a BYO restaurant (23.3%, down from 26.4% in 2003) have both declined. Other reductions, albeit more gradual, are in eating at a fast food place (47.1%, down from 48.7% in 2003) and ordering takeaway from a fast food place (57.8%, down from 58.9% in 2003).

Decreasing Eating and Drinking Trends of Australians

Source: Roy Morgan Research Single Source, Jan 11 – Dec 11, n = 18,641.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“The biggest proportional changes were seen in those visiting a café for a coffee or tea, which rose 6.6 percentage points in just under nine years, and visiting a pub or hotel for a drink which has dropped 5.3 percentage points over the same period.

“Fast food and takeaway have experienced a drop off since 2003, however these have been very slight and recent trends suggest these activities are now holding steady. With the ease, taste and convenience of fast food and takeaway, they will always likely hold a significant degree of popularity among consumers.”


Roy Morgan’s Australian State of the Nation Report will provide an understanding into the trends and issues facing Australians today. This report provides accurate and relevant information on the State of the Nation in terms of Society, Technology, Economy, Politics, and Environment.

An extensive range of detailed Roy Morgan Coffee Shop Customer Profiles are a comprehensive look into the customers of various coffee shops, such as Coffee Club, Gloria Jeans, Hudsons, Starbucks, Donut King, McCafe and Michels Patisserie.

An extensive range of detailed Roy Morgan Fast Food Outlet Customer Profiles offer a comprehensive look into the activities, attitudes, media consumption and demographics of consumers of particular fast food outlets, including Subway, Sizzler, KFC, Oporto, Nando's, La Porchetta, Hog’s Breath, Hungry Jacks, McDonalds, Domino’s Pizza, Eagle Boys, Fasta Pasta, Chicken Treat, Pizza Hut and Red Rooster.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


cafe culture, coffee drinkers, beer drinkers



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