Thursday, February 23rd, 2012
Detailed below are readership results from the Roy Morgan Young Australians Survey, covering the period January 2011 — December 2011.
The survey is a study of kids nationally aged between 6 and 13 years. The sample for this release is 3,131. Readership results from the January 2010 — December 2010 Young Australians Survey are included for comparison.
|TWEEN GENERAL MAGAZINES||JAN - DEC 10||JAN - DEC 11||DIFF|
|Disney Magazine||('000)||164||New Title|
|TWEEN GIRL MAGAZINES||JAN - DEC 10||JAN - DEC 11||DIFF|
|TEENAGE GIRL MAGAZINES||JAN - DEC 10||JAN - DEC 11||DIFF|
|GAMING MAGAZINES||JAN - DEC 10||JAN - DEC 11||DIFF|
|Game Informer (from Feb10)||('000)||81||85||+4|
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
P: 03 9224 5332
young Australians magazine newspaper readership media audit