Monday, February 20th, 2012
Leading direct wine merchant has partnered with the 2012 Cellar Door Wine Festival to bring the Varietal View Masterclass to wine lovers at the Adelaide Convention Centre (24-26 February, 2012).

The Varietal View is a featured area of the festival which promotes wines based on their variety, rather than their region.

Established over 15 years ago by Adelaide wine identity Mark Pradun, will put its new branding on show for the first time at the festival.

"The Cellar Door Wine Festival 2012 provides the perfect platform to launch our new branding and to promote our South Australian heritage alongside our many existing winery clients and customers," Mr Pradun said. buyer Matthew Wallace said that the Varietal View was a perfect fit for an online wine business.

"Every day we are introducing a national audience to wonderful South Australian varieties. And of course our knowledge of those varieties will provide our local audience with an informed wine experience."

Whether you're interested in a particular varietal wine or have heard of a variety but were unsure about trying it, the Varietal View will provide you with an opportunity to taste, learn and be amazed by the many varietals that are produced by the 12 iconic wine regions represented at this year's Cellar Door Wine Festival.

"Our relationship with has really given us the opportunity to reach a wider national audience," Tom Harvey, Managing Director of Chalk Hill, said. "Their involvement and endorsement of not only Chalk Hill but of the wider South Australian wine community is a testament to their parochial commitment.

"We are rapt that they are sponsoring Varietal View at this year's Cellar Door Wine Festival - it's right up their alley as they talk wine with expert know-how every day."

For your diary: Varietal View is open from:

Friday 24th February 2012 - 5.00pm - 9.00pm

Tasting schedule:

  • Pinot Gris 6.00pm
  • Cabernet blends 7.00pm
  • Sparkling 8.00pm

Saturday 25th February 2012 - 11.00am - 6.00pm

Tasting Schedule:

  • Riesling 11.00am
  • Tempranillo 1.00pm
  • Rose 2.00pm
  • Sauvignon/Semillon 3.00pm
  • Chardonnay 4.00pm
  • Shiraz 5.00pm

Sunday 26th February 2012 - 11.00am - 6.00pm

Tasting Schedule:

  • Riesling 11.00am
  • Rose 1.00pm
  • Pinot Noir 2.00pm
  • Chardonnay 3.00pm
  • Sparkling 4.00pm
  • Shiraz 5.00pm

For more information re please contact: Mark Pradun, Managing Director on 08 8352 3094

More information re Cellar Door Wine Festival:

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Mark Pradun, Managing Director,

P: 08 8352 3094


online wine merchant, online wine, South Australian wine, wine regions, Adelaide, premium wine, wine deliveries, home wine deliveries



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