Monday, February 20th, 2012
Australians spent $10.9 billion dollars on poker machines in the 12 months to December 2011, down from $12.4 billion in the twelve months to December 2010 and below the $11.7 billion spent during the Global Financial Crisis in 2008/09.

Australians are now spending less on gambling overall than they did in 2002 according to the latest Roy Morgan Gambling Monitor. Last year Australians spent $18.1 billion dollars on all forms of gambling, down from $20.2 billion in the 12 months to December 2002.

Expenditure on other forms of gambling is much lower than poker machines. Betting on racing ranks second in terms of expenditure but has fallen since 2002. It is followed by expenditure on lotteries/scratch tickets which has remained steady, and casino table games which has increased. Although small in terms of expenditure, sports betting has increased since 2002. Keno at a club, pub or casino has the lowest expenditure and has remained steady since 2002.

Annual Expenditure by Australians on Gambling ($billions)

Source: Roy Morgan Single Source, January 2002 – December 2011 average annual sample n=21,121.

Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“Since the GFC Australians have been spending less and buying less luxury items.
“The Roy Morgan Gambling Monitor shows that the decline in gambling spend can mainly be attributed to a decline in spend on poker machines – playing the pokies is becoming less popular, and with a decline in the incidence of alcohol consumption there are less Australians patronising venues like licensed clubs.

“The growth of online gambling, especially sports betting, has not been big enough to counter this large decline in poker machine expenditure.”


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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


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