Tuesday, February 7th, 2012
A new way to order and pay en-route to your café, saving you valuable time, every time.

Beat the Q Pty Ltd, a Sydney-based technology start-up, launches Beat the Q™ (www.BeatTheQ.com); a new internet/mobile based food and beverage pre-order and payment system.

Born out of a love for coffee, and dislike of queues, co-founders Adam Theobald and Scott Player wanted to create a system that makes it easy for consumers to get exactly what they want, when they want, without the need to carry cash. The system addresses current trends, including longer work hours and a shift towards a cashless society.

“Beat the Q™ allows consumers to search for a vendor, place and complete a tailored order, either via our website or through our brand new iPhone App,” says Adam Theobald, Beat the Q™ co-founder and CEO. “Once an account has been opened, it takes only ‘4 clicks’ to both order and pay for your regular café purchase”.

Over 30 Sydney cafés are currently offering Beat the Q™ to their customers, including leading brands such as Toby’s Estate, Sonoma Baking Company, Pablo and Rusty’s and Little Marionette cafes. Beat the Q is the system helping you to  order coffee easily.

“The feedback from current users is very positive and the benefits experienced on the vendor side are equally glowing. Beat the Q™ vendors have experienced increased throughput and greater customer loyalty, all without the need to take cash over the counter,” says Theobald.

Toby Smith, Founder and CEO of Toby’s Estate Coffee says, “The café going market is now becoming more and more focused on high quality coffee, which for good operators means the inevitable queue. We have had a great response to offering consumers the convenience of ‘ordering ahead’ without the logistical issues of taking phone orders”.

Beat the Q™ is fully customisable, with the ability to offer flexibility, developing tailored menus and pricing, to suit a wide range of applications – from beverage only operators, to takeaway restaurants with complex menus. It also offers ‘order online’ functionality within the vendor’s existing website or facebook page, creating an additional consumer ordering channel – linking to Beat the Q™’s proprietary ordering system.

Beat the Q™ is now available for iPhone and iPad in the App Store, with the Android Application also on its way. Orders can also be completed from any computer, phone or tablet (mobile optimised), at www.BeatTheQ.com.

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Adam Theobald

P: (02) 8986 4200
W: www.BeatTheQ.com


internet/mobile based food and beverage pre-order and payment system



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