Thursday, February 2nd, 2012

SABA, one of Australia’s iconic fashion brands launched its Autumn/Winter ‘12 campaign, A New Dimension.

The campaign represents a new modernity; a simple yet elegant approach to fashion that's reflected in SABA's strong collection of cut and shape, enhanced by rich hues, patterns and textures.

SABA, Head Designer, Claudine Wallis said, “Being a pioneer of modern day dressing, The Autumn/Winter '12 collection is a nod to the 60s and 70s. Highlight themes for this season also include; clean couture, jewel tones, colour blocking and animalistic elements. The brand campaign, in A New Dimension was inspired by modern architecture, clean lines and graphic angles to give it an edge”.

The collection showcases a modern progression of the brand's 'modern-classic-with-a-twist' ethos – the unique SABA handwriting that's widely sought after. With sharp tailoring and intelligent simplicity, the SABA Autumn/Winter '12 collection has an authenticity that inherently aligns itself with a backdrop of directional and architectural elements, simultaneously underpinning the brand’s modern ideology, and creating a stunning standpoint in the process.

It's a new way of seeing. A new way of dressing. It's SABA from a new angle.

SABA is a leader in the fashion sector and the focus for Autumn/Winter '12 is to build upon this reputation by extending the brand in exciting and innovative ways. SABA is furthering its influence on Australian fashion with an up-to-the minute lifestyle collection that will bring a new dimension to the brand.

SABA Autumn/Winter '12. A New Dimension.

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47 years of creative mastery has seen the evolution of the SABA brand into the epitome of effortless sophistication. The name behind the genius, Joseph Saba, has been dressing Australian men and women since 1965. Stitching pieces that speak to those with a cool confidence and a natural eye for style, the essence of SABA is about pairing back contemporary elegance with the easy and everyday.
Lynda Willoughby
P: 02 8306 3898


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