Tuesday, January 31st, 2012
Kickdown for myTaxi: The market leader of mobile taxi apps secured a 10 million Euro (A$12.4 million) in growth investment from Daimler AG (car2go GmbH), Deutsche Telekom AG and Lars Hinrichs

• Daimler AG invests and starts a strategic partnership with the popular taxi app myTaxi.
• Lars Hinrichs, founder of XING and Hackfwd, invests in myTaxi
• Existing investors T-Venture, the venture capital of Deutsche Telekom AG, and KfW Bankengruppe participate in the capital increase
• While currently launching in Australia, myTaxi is the most popular and fastest growing taxi app on the European market with a market share of 80%

myTaxi, the pioneer and market leader with the largest taxi transport system worldwide with 800,000 app-downloads and 7,000 registered taxi drivers, has extended its group of current investors. Daimler AG subsidiary company car2go GmbH joins the board of the Hamburg-based company acquiring a minority stake. Lars Hinrichs, founder of XING and Hackfwd, is also added to the group of myTaxi shareholders. The existing investors T-Venture, the venture capital of Deutsche Telekom AG, and KfW Bankengruppe, all contributed to the capital increase to promote the rapid growth of the company.
The capital increase will nurture a market expansion for myTaxi. myTaxi is already market leader in over 30 cities in Germany, Austria and Switzerland with a market share of 80% and is currently launching in Australia.
Claus Gosch, managing director of 1 Touch Taxi Systems and distributor of the myTaxi app in Australia: "myTaxi is the most advanced taxi app available to Australian taxi drivers and passengers. With this latest development myTaxi is set to continue the European success story of this app here in Australia."

myTaxi has revolutionised the taxi market in less than ten months. For the first time, the customer can order a taxi directly via the innovative taxi app. myTaxi brings together taxi drivers and their passengers faster and more efficiently than any existing system in Australia.

Lars Hinrichs, founder of XING and Hackfwd: “The digital ordering system will change the taxi market fundamentally. By being creative and revolutionary, myTaxi can become the leader of this billion Euro market in Europe and beyond.”

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myTaxi is a product of Intelligent Apps GmbH. The Hamburg-based company was founded in June 2009 by Sven Külper and Niclaus Mewes and has 55 employees in Germany, Austria, Switzerland and Spain. Further international sites are in development. As first mover and market leader myTaxi has revolutionised the entire taxi industry. For the first time, it´s possible to order a taxi via app - without a conventional taxi dispatching service. Internationally, myTaxi offers taxi drivers the freedom to work independently without rigid structures, liabilities and monthly fixed costs. The app has an impressive innovative design, is easy to use and provides a transparent taxi booking process: The taxi driver is displayed with picture, name and phone number, a fare calculator controls the transport costs and taxi drivers and passengers can track each other on the map.

In Australia myTaxi is distributed by 1 Touch Taxi Systems, based on the NSW Central Coast.
Claus Gosch
P: 02 8090 4285
W: www.mytaxicab.com.au


myTaxi, taxi app, daimler, 1 Touch Taxi Systems



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