Monday, January 23rd, 2012
In a first for Australia, a group of key players in the entrepreneurial space have been brought together to deliver a national entrepreneurship program and business plan competition.

The ambitious ‘Innovation in Entrepreneurship’ series aims to condense years of knowledge into a 12-week course that covers everything from intellectual property protection, marketing and managing for growth through to capital raising options and exits.

The program is designed to close the knowledge gap for business owners who have spent years becoming experts in their fields.

“Entrepreneurs have spent years studying their craft but often they don’t have time to spend an extra three years studying business,” says course designer and facilitator Alex Stefan, a former lecturer in Entrepreneurship at Swinburne University.

“They may employ expensive consultants and still not get the guidance they need because they don’t know what questions to ask.

“Innovation in Entrepreneurship aggregates the world’s leading university programs on entrepreneurship and is optimised to meet the needs of practical everyday business people who have big aspirations but don’t want to hear academic mumbo jumbo.

“All this for a fraction of the cost and time, and instead of getting a mark for your final assignment, our program delivers $50k in cash prizes. We are sure it will set many new ventures off on the right path.”

Innovation in Entrepreneurship, to be held in Sydney, Melbourne, Adelaide, Perth and Brisbane from March 11, takes place one evening a week over 12 weeks, culminating in a $50k business plan prize pool being awarded.

Guest presenters and subject experts are donating their time to enable $100,000 in proceeds to be donated to the Melbourne based Change1Life charity, which establishes schools in Kenya. They include:

Alex Maritz, Professor of Entrepreneurship at Swinburne University
Dr. Tom McKaskill, a leading author on entrepreneurship and capital raising
Stewart Gow, director of the Australian Association of Angel Investors Ltd (AAAI)
Paul Niederer, CEO, Australian Small Scale Offerings Board (ASSOB)
Doron Ben-Meir, CEO of Commercialisation Australia and CEO of Prescient Venture Capital
Chris Golis, VC and Author of “Enterprise & Venture Capital”

Additional speakers, including experienced entrepreneurs, will be announced for each workshop.

Entrepreneurs should book now to secure a place in this prestigious new program. Bookings close February 29th at

A 20% Earlybird Discount applies for bookings received before 14th February.

Some topics that will be covered include:

• How and where to raise angel and venture capital
• How to evaluate an opportunity and develop business concepts that make money
• How to confidently pitch to investors and customers
• How to develop a business model that creates additional revenue streams
• How to cash out of your business for many multiples of income
• How to commercialise intellectual property

Media Inquiries: Alex Stefan – 0468 357196 - [email protected]

– ENDS –

Contact Profile

Alex Stefan

P: 0468 357 196


entrepreneurshio, raising capital, business management, VC workshops, governmnet grants



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