Friday, January 13th, 2012
OVUM COMMENT -- Jan Dawson Ovum’s chief telecom’s analyst

Google has announced that it will start featuring results from Google Plus in search results as part of Google Social Search. From Google's perspective this is a logical move which will raise the visibility of Google Plus still further across its properties. In itself the move is not surprising since Google has already taken a number of steps to promote Google Plus including a redesigned top bar that follows a user across Google sites.

However, this is another decision which threatens to further narrow the definition of evil in Google's famous motto, "don't be evil," for a couple of reasons. Firstly, it risks further accusations that Google is unfairly cross promoting its own services over those of others. Secondly, it risks crowding users' search results with items they may find less relevant, negatively impacting Google's core value proposition. This is another example of Google's occasional bouts of tone deafness about how users will perceive changes.


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Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Informa Group.
Jennifer Duraisingam
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