Australian Dakar Rally fans can now track, follow, support and be part of the adventure of the world’s toughest off-road endurance race with the launch of the Team Rally Australia Community.
The web-based community allows race fans to follow the team and its Australian Ambassador, Christophe Barriere-Varju, as they prepare for the 2010 Dakar Rally.
"As soon as we got back from the 2009 Dakar Rally, we set our sights on the 2010 Dakar, to be held once again in Argentina and Chile," Barriere-Varju said.
"Both countries celebrate their bi-centenary of independence in 2010 so we expect the experience to be more exciting than ever."
Part of this preparation was to create a rallying point for the thousands of Australians who follow the race.
“What we have achieved in just over three weeks of putting this whole thing together is simply amazing,” Barriere-Varju added. “We went at it the same way we race the Dakar, with full dedication, a team of experts, and a relentless pursuit of perfection.
“This site is not only about Team Rally Australia,it also provides worldwide fans and supporters with a one-stop shop for Cross-Countries Rally news as well as local racing news. We feature great stories about privateers, and young up-and-coming racers that deserve a mention in order to build their media profile.”
And there is more to it, Team Rally Australia’s ‘myCommunity’ section operates in the same way as community websites like Facebook.com, and in fact intertwines the two to make it easier for Facebook users.
“We bolted the two together to create a rich source of content. Members posting content on www.teamrallyaustralia.com can also chose to automatically post on their individual Facebook page. Like Facebook.com, members can share photos, videos, create blogs, and a lot more. Plus it does not have to be related to racing, it can be around any personal interests,” adds Barriere-Varju.
Barriere-Varju also manages BvW Global (www.bvwglobal.com), a business consultancy assisting large corporations to manage and reduce cost. The knowledge provided through BvW Global enables Team Rally Australia to offer sponsors and partners exact analytics about their return on investment (ROI) in terms of fans following the team and therefore following sponsors’ brands.
“We are able to offer sponsors and partners with a great return on their investment backed up with full analytics,” the legendary racing champion said. “Sponsors and partners will not only associate their brands with Team Rally Australia, they will share their brands with emotionally charged fans and supporters. As far we are concerned, the 2010 Dakar does not begin in January, it has already started.”
Team Rally Australia
Team Rally Australia is sponsored by Hyundai Australia. As a Dakar Ambassador, Christophe Barriere-Varju has spent relentless hours to encourage Australians in becoming part of an amazing adventure, the Dakar Rally, and is the expert host SBS Television, Fox Sports and Channel 10 call upon.
The Dakar is broadcast across 189 countries and attracts more than 300 million viewers every year.
Team Rally Australia has created a community based website (www.teamrallyaustralia.com) so that fans and supporters can share their stories, photos, videos, blogs, and interact with Team Rally Australia in the lead up and during the event.
Become Part of the Adventure with by joining www.TeamRallyAustralia.com
P: 0403 444 101