Tuesday, January 10th, 2012

Just in time for the summer festival season, in an Australian first, an app that scans your iTunes library and personalises news and reviews based on those choices.

Australia’s #1 music community, inthemix.com.au, is excited to announce the launch of a free-to-download iPhone app. In an Australian first, the inthemix app scans your iTunes library to discover the artists you truly love and personalises news and reviews based on those choices. A push notification service means inthemix app users will always be in the know when it comes to news, gossip and reviews about their favourite artists.

The app, which is sponsored by Panadol Rapid, provides a user friendly mobile gateway to enable easy, on-the-go access to inthemix’s feature rich content – news, features, events and reviews. The comprehensive ‘What’s On’ Guide will highlight what’s on in your city and help you make the most of your summer. The app also makes it easy to enter competitions for cool prizes like tickets, CDs, overseas trips and more.

All this is available right now and as the festival season gets into gear the app will include the inthemix Festival Guide. The location-based guide will recommend festivals based on your favourite artists and will help you keep up-to-date with news announcements and set times for Australia’s best music festivals. The inthemix app is quite simply, everything you need this festival season, in the palm of your hand.

Neil Ackland, Managing Director of Sound Alliance and Co-Founder of inthemix said; “An app which provides content based on the music you listen to in iTunes is a first for Australia. We’re thrilled to be making such an exciting and unique app available to the inthemix community, and all lovers of dance music and festivals.

“The inthemix app is simply Australia’s best festival and clubbing guide in the palm of your hand. Summer time is festival time all over Australia and it’s your summer so why not make the most of it.”

Inthemix.com.au was established in 2000 and is the first destination for music-loving 18 to 29 year-olds to connect, discover, talk and interact with each other about clubs, music, nightlife and festivals.

The app is now available on the iTunes AppStore: http://www.bit.ly/ITMapp

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Sound Alliance

Australia’s leading independent marketing and publishing group targeting 18 to 29 year-olds, Sound Alliance has created some of the most well loved brands for this audience and has pioneered entertainment, media and marketing initiatives within this space. Sound Alliance has over ten years experience in delivering content, connections and meaning to the lives of over 1.5 million Australian unique browsers each month.
Katy Denis
P: 0414388879
W: www.thesoundalliance.net


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