Wednesday, September 9th, 2009
Australian charities now have access to affordable, effective lobbying tools, thanks to an agreement between DonorTec ( and NewsMaker (

DonorTec is a software and hardware donation program for registered charities and nonprofit organisations and is operated by nonprofit Connecting Up Australia. With key donors such as industry giants Microsoft, Symantec and Cisco, the program has helped save Australian nonprofits over $50 million on the normal retail costs of software and hardware.

DonorTec members can now use NewsMaker's "social PR" wire service to self-publish press releases in a news format and distribute the release to NewsMaker's subscribers and social networks, free of charge.

Doug Jacquier, CEO of Connecting Up Australia, said that the agreement puts cost-effective PR within reach of its members, who typically include the community service organisations, sporting groups, arts societies, environmental action groups and myriad hard-working volunteers that are the lifeblood of communities across Australia.

"The services make lobbying, building member relationships and meeting fundraising objectives easier," Jacquier said. "You can tell your story in a few words on Facebook, LinkedIn or Twitter, then link back to the news source for the whole story in a highly credible format. The fact the service is automatically indexed by Google News is the icing on the cake."

For a small fee, NewsMaker members can access an extensive database of thousands of media contacts that is regularly updated. The service boosts each press release on a dedicated Twitter channel (Newsgal2) followed by top media outlets, politicians and journalists.

"PR professionals and corporates have already cottoned on to the fact that NewsMaker helps them improve their clients' search engine results and tell their stories to many audiences simultaneously, with minimal effort," said NewsMaker founder and managing editor Leila Henderson. "Now we are proud to be working with DonorTec to help level the playing field for nonprofits."

NOTE: Nonprofits need to register for technology donations at

About Donortec
DonorTec is part of a global network of nonprofit partners established by US-based TechSoup (, which has a vision for every nonprofit on the planet to have the technology resources they need to operate at their full potential.

About NewsMaker
Founded in October 2007, NewsMaker is operated by NewsGallery Pty Ltd. CEO and Managing Editor Leila Henderson is a media veteran, having worked as a journalist for many of Australia's top media outlets and publishers, including News Limited, Fairfax, ACP and Reader's Digest, as well as the Toronto Star Group in Canada and DC Thomsons and IPC Magazines in the UK. NewsMaker is continually evolving to meet the needs of the public relations industry.

Contact Profile

Connecting Up Australia

Connecting Up Australia is a nonprofit organisation focused on capacity development for the nonprofit sector. Connecting Up operates the DonorTec ( and TechSoup New Zealand ( ) technology donation channel to Australian and New Zealand nonprofits, which in the past two years has delivered over $50m in technology savings to Australian charities and nonprofits. Connecting Up also conducts the national conference series on ICT in the nonprofit sector Connecting Up ( ) and the annual Australian Community Technology Awards .
Doug Jacquier, CEO, Connecting Up Australia
P: 08 8122 2701
M: 0408955541


Australia's hard-pressed nonprofits now have more efficient lobbying tools thanks to DonorTec's new partnership with 'social PR' service NewsMaker.



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