Wednesday, December 28th, 2011
2011 was a big year for weddings in Australia, with the cost of an average wedding reaching $36,200, an increase of 6.5% compared to the previous year.

“There are a number of factors driving this increase” says Kelly Hody of SaySo Weddings. “According to a recent IBISWorld report, the average age of couples marrying for the first time is increasing, which generally means they are in a better financial position and able to accommodate a larger wedding budget.”

“In addition to this, the cookie cutter wedding is all but dead. More than ever, couples want to personalise their weddings so they are spending more on things like bomboniere and decorations.”

This increased focus on personalisation and customisation is evident in Mrs Hody’s list of her favourite 2011 wedding trends.

“In 2011 we saw a continuation of the vintage theme which started making a strong comeback two or three years ago” says Mrs Hody. “The wonderful thing about this trend is that every bride interprets it differently, so it really adds to the unique quality of each wedding. I have no doubt that we’ll continue to see vintage influences in weddings for quite some time.”

Mrs Hody’s top wedding trends for 2011 also include:

NON FLORAL BOUQUETS: A couple of years ago non-floral bouquets were considered the domain of the truly offbeat bride, but this year we’ve seen bouquets made out of buttons, crystals, beads, feathers, brooches and even shells really take off in mainstream weddings.

LOLLY BUFFETS: The colour-coordinated lolly buffet was absolutely everywhere this year, doing double duty as both dessert and bomboniere, with boxes and bags provided for guests to take home their candy bar loot.

DIY PHOTOBOOTHS : While both vintage and modern photobooths enjoyed a surge in popularity, many budget-conscious couples chose to set up their own version using Polaroid or digital cameras. Popular props included photo frames, chalkboards, hats, sunglasses, feather boas and moustaches, providing hours of entertainment for reception guests.

So what’s in store for 2012? Mrs Hody predicts that couples will continue to embrace personalisation and look for new ways to incorporate quirky, custom ideas into their weddings.

This doesn’t necessarily mean that weddings will be flashy and extravagant. “Guests lists are being considered carefully and wedding receptions in particular are becoming smaller and more intimate” says Mrs Hody. “I think we’ll see an increase in the number of couples who invite a large number of friends and family to the actual marriage ceremony, but then cut down the guest list for a more low-key reception.”

“More couples are considering the social and environmental impact of their wedding and trying to be responsible and less wasteful. In 2012 this will translate into an increase in the number of couples who incorporate environmentally friendly elements. This could be anything from requesting charitable donations instead of gifts to using recycled paper for the invitations and thank you cards.”

Mrs Hody also believes that photography will continue to be a key priority. “The ability to share wedding photos with a wide audience via social media sites means that couples are very focused on achieving a broad portfolio of wedding-related photos. The number of Australian couples taking part in pre-wedding engagement photo shoots or post-wedding “trash the dress” photo shoots is definitely increasing.”

Finally, Mrs Hody sees the internet and technology as increasingly important wedding planning tools. “Brides and grooms are more switched on than ever before and are using multiple online platforms to assist their wedding planning. Sites like Pinterest and Etsy are extremely popular resources and brides are also using websites like SaySo Weddings and even mobile phone apps to find ideas and inspiration. This ability to tap into a huge pool of resources not only helps couples to plan their dream wedding, but it can greatly reduce the stress of wedding planning as its available any time of the day or night.”

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SaySo Weddings

SaySo Weddings is Australia’s friendliest and most innovative online wedding community, providing brides-to-be with an interactive and stress-free environment in which to share their wedding dreams and inspirations, source quality suppliers and obtain information, advice and support.
Kelly Hody
P: 0439878288


weddings, trends, new year, brides, 2012, 2011, wedding planning, wedding website



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