Friday, December 23rd, 2011
A shortlist of Melbourne’s hottest young artists are competing for the ultimate career defining opportunity; to showcase their work permanently on the façade of Prahran’s eye-catching new development, ART.

The artists are Letitia Buchan, Cat MacInnes, Maurice Golotta, Matt Adnate and Joe Slicer and their work is an eclectic mix of street art, graffiti, whimsical illustrations and intense colours.

A collaboration of industry heavyweights Crema Group and Rothelowman, ART will showcase the winning artist’s artwork on its façade to complement its contemporary presentation of fifty, 1 and 2 bedroom apartments.

“In this particularly vibrant location, we felt that the community connection was through its thriving arts scene,” said Luch Crema, CEO of the Crema Group.

Agents Knight Frank have been selected to represent the development.

“We love this project because it has a true sense of individuality and it is so close to the heart of the action. This will be a place where people will want to live,” said Knight Frank Marketing Director Tom Ormerod.

The public can vote for their favourite artist at

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Art Apartments

A vibrant expression of Melbourne's affinity with public art will add a brand new cool to the residential-scape of Prahran. Inspired by the global trend combining art and architecture,award winning architects ROTHELOWMAN and renowned developers Crema Group will bring artistic edge to Art's restaurant and luxury 1 and 2 bedroom apartments.

Local emerging artists commissioned to bring life and art together in a distinctive piece complementing the buildings geometric facade will vie for position to leave their impression on the urban soul of Prahran.
Sophia Ross
P: 0395215570


Property, Development, Art, Melbourne, Apartment



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