The Good Guys and Retravision lead in the Electrical stores category, with 90% of their customers either ‘very’ or ‘fairly satisfied’, and comfortably ahead of Dick Smith and Betta Electrical with 83%.
Satisfaction* with Electrical Stores
Source: Roy Morgan Single Source Oct 2010 - Sep 2011. Total bought from one or more Electrical Store(s) in the last 4 weeks n=4,927. *Satisfaction Rating based on respondents who were “very satisfied” or “satisfied” with each store bought from in the last 4 weeks.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“The Good Guys have maintained their customer satisfaction levels, but are now joined at the top position in the electrical stores category by Retravision, after the retailer jumped by two percentage points since the previous quarter’s results.
“A moderate decline in satisfaction for Dick Smith and notable three percentage point drop for Betta Electrical, has created a seven percentage point divide between the top two retailers and the bottom two in the Electrical goods category.”
The complete detailed Roy Morgan Non Food Retailer Customer Satisfaction Report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.
An extensive range of detailed Roy Morgan Retail Store Customer Profiles provides a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.
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