Thursday, December 15th, 2011
Global Business Intelligence (BI) software vendor, Yellowfin, has released a new white paper that explores the need for, drivers and potential benefits of Mobile BI.

The white paper – Mobile Business Intelligence and Analytics – is available for free download from the Yellowfin website:

The paper discuses the ability of a Mobile BI rollout to deliver outstanding Return on Investment (ROI), for existing BI implementations, by facilitating widespread user adoption.

“The more people within a business who have access to the benefits of quality BI, the better equipped any organization will be to respond to, and take advantage of, shifts in their business environment,” said Yellowfin CEO, Glen Rabie. “Mobile BI empowers decision-makers with the knowledge they need to make fact-based decisions anywhere, anytime.”

“Yellowfin is well positioned to help businesses address their mobile reporting needs, delivering mobile analytics straight out-of-the-box. Yellowfin makes Mobile BI easy on any platform, via native applications for the iPhone, iPad and Android devices,” said Rabie.

The paper explores Mobile BI from a number of perspectives. The paper:
  • Outlines and defines Mobile BI and its main user groups
  • Analyzes the external influencers driving organizations towards Mobile BI
  • Examines the internal motivations for implementing Mobile BI
  • Lists the technical and cultural factors required for a successful Mobile BI implementation
  • Explores the benefits of a successful Mobile BI project and its ability to deliver exceptional ROI


To find out more about Yellowfin and Mobile BI, download a free copy of the white paper – Mobile Business Intelligence and Analytics – from the Yellowfin website:



Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658


Yellowfin, Mobile Business Intelligence, Mobile BI, mobile reporting and analytics, iPad application, mobile application, mobile platform, mobile analytics



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