Wednesday, December 14th, 2011
A list of the top 12 things you should do for your business and yourself before the end of 2011.

Forget the 12 Days of Christmas….here are the 12 top things you should do before the end of the year, from Alicia Beachley, Founder and CEO of April5.

1. Back Up All Your Files – and then back up the back-ups

Don’t think that a catastrophic hardware fail won’t happen to you (I did and it cost me $20K). Think about The Cloud if you need. Get some good advice; it’s worth paying for it and gaining piece of mind that you are covered.

2. Check Your Insurances

Luckily I was covered for part of, as it’s now called “the event”. Do a quick review to make sure everything is in order. Speak to a broker and get them to check it over for you.

3. Check In With Your Clients/Customers

Are they happy? Do a review, a quick survey (Survey Monkey is great for this and it’s free). Keep it simple and make sure it’s relevant to the business you are in and gives you concrete feedback that you can act on. Better still, book a face-to-face and ask them how they think you are going as a supplier. Use the exercise itself and the feedback to hone your relationship.

4. Get Rid Of The Bottom Feeders

You know those clients that drag you down. Think about how much happier and more productive you will be and how much more time you will have to spend on new business and organic growth from your existing clients if you get rid of the dead wood.

5. Review Your Top 5

What worked for you and your business in 2011? Do you know? Have you set plans in place to repeat those things in the New Year and/or make some adjustments?

6. Consider Outsourcing

We can’t all be experts at everything and we just waste our time and energy trying, or pretending to do stuff we know others can do better. What is the one thing you can pass on to an expert? DO IT, you will save money in the long run, not to mention a lot of grey hairs.

7. Check In With Your Staff

Are they ok? Have you asked recently, or ever? I had one of my best employees leave for personal reasons suddenly. What would that do to your business? Be genuine; maybe even ask for feedback from staff on how you are as a leader of your company.

8. List It

Get a list started so you’re not walking back into the office in January saying, “What did I have to do again?”

9. Get Personal

Book in all your personal dates into your 2012 diary. These are the things you need to keep you sane. Whatever your poison is (massages, sport, gym, beauticians, weekends away). BOOK THEM NOW and plan them as you do everything work related in the diary. DO IT NOW before your diary gets filled up with work requirements and you find yourself at the end of 2012 wondering why you have no ‘you’ time.

10. Plan for Christmas Expenses

Cash flow might be tight in January, if it is make a contingency plan. Put some aside now or better still send out all of your January invoices before Christmas so they can get in and processed.

11. Say Thanks

To your clients, to your staff, to your suppliers. If you don’t have time to send cards or fancy emails, pick up the phone. They would probably appreciate it more anyway. Say thanks for the work or for a good year and that you are looking forward to working with them next year. You know the drill, make someone’s day. Particularly if you are the boss and you bother to call, it leaves a great impression.

12. And Lastly - Buy Yourself a Christmas Gift

It’s been a long year and who knows what will await you on the other side of the break.

Merry Christmas and have a happy and safe New Year.

*April5 is an independent and specialised multi-service marketing agency. CEO Alicia Beachley has over 16 years' agency experience and is on the Executive Committee of the Australasian Promotional Marketing Association (APMA).


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Established in 2007, April5 is an independent and specialised multi-service agency that works with a talented pool of specialists and provides Director level input, support and personalised service to its clients. The business has developed in response to its clients and has grown with their needs, delivering strategic solutions and expert advice as well as a keen focus and personal interest, investment and involvement in client relationships. April5 prides itself on being more than an agency partner to its clients, rather an invaluable part of its clients’ teams. April5 prides itself on driving consumer action, changing behaviour and delivering measurable results for its clients including Nokia, Pilot Pens, Nature’s Care, Stockland Balgowlah and Hausmann.
Katy Denis
P: 0414 388 879


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