Thursday, December 15th, 2011
Retravision, received a marginal gain in satisfaction levels in the September 2011 quarter that has pushed the Electrical store retailer up to parity with The Good Guys. This coincides with a decline in satisfaction at both Dick Smith and Betta Electrical, according to the Roy Morgan Retail Satisfaction Report for September 2011.

The Good Guys and Retravision lead in the Electrical stores category, with 90% of their customers either ‘very’ or ‘fairly satisfied’, and comfortably ahead of Dick Smith and Betta Electrical with 83%.

Satisfaction* with Electrical Stores

Source: Roy Morgan Single Source Oct 2010 - Sep 2011. Total bought from one or more Electrical Store(s) in the last 4 weeks n=4,927. *Satisfaction Rating based on respondents who were “very satisfied” or “satisfied” with each store bought from in the last 4 weeks.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The Good Guys have maintained their customer satisfaction levels, but are now joined at the top position in the electrical stores category by Retravision, after the retailer jumped by two percentage points since the previous quarter’s results.

“A moderate decline in satisfaction for Dick Smith and notable three percentage point drop for Betta Electrical, has created a seven percentage point divide between the top two retailers and the bottom two in the Electrical goods category.”

Purchase the complete detailed Roy Morgan Non Food Retailer Customer Satisfaction Report. This report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.

Purchase from an extensive range of detailed Roy Morgan Retail Store Customer Profiles. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


Retravision The Good Guys satisfying customers



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