Thursday, December 15th, 2011
The traditional ethnic cuisines of Australia’s earlier immigrants – Chinese (73%) and Italian (60%) – remain the most popular international cuisines among Australians; however they are being challenged by new influences such as Thai (52%), Indian (45%) and Mexican (38%).

Further along the menu, almost one in three Australians say they like to eat Japanese (32%) and Greek food (31%).

Cuisines Australians Like to Eat

Source: Roy Morgan Single Source October 2010 - Sep 2011, 12 month moving average, n = 52,119.

When looking at Australians attitudes to food, the Roy Morgan State of the Nation Report shows the following:

• 52% of Australians say they wont buy genetically modified food if they can help it

• 51% of Australians say they are eating less red meat these days

• 50% of Australians say that taste is more important than ingredients

• 46% of Australians try to buy additive free food

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The Roy Morgan data also shows that the people who belong to higher socio-economic group are more likely go to restaurants and cafés than the other groups. With the constantly changing preference within Australian society in food related activities such as eating out, ordering take away and the types of cuisines preferred, the Australian food industry will need to understand what their customers want in order to ensure demand is met with the right products and services.”

The Roy Morgan State of the Nation Report 9 provides a thirteen-year perspective on Australian Society based on over half a million interviews conducted between July 1997 and September 2011. Thirteen years ago, Roy Morgan Research, and many others, anticipated that Australians would face an increasingly complex social environment that would change both the level of demand for its products and services, and the climate of support for those products and services. In this Roy Morgan State of the Nation Report, we have measured all of these issues and explored in more detail how they have played out, in terms of Society, Technology, Economy, Politics, and Environment.

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


traditional ethnic cuisines of Australia’s earlier immigrants



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