Wednesday, December 7th, 2011
A young Melbourne-based entrepreneur has launched a new social media site that plans to revolutionise how we socialise.

"Jedo lets you be a local, wherever you are," says Anneliese Urquhart.

From a childhood in a remote pocket of South Australia to the inner Melbourne world of hipsters and social media, Urquhart has experienced communities in many different guises.

Now the young social entrepreneur has launched an innovative online community –

Jedo combines social media, mapping and mobile technologies with people’s interests to connect people with events that fit their interests, wherever they happen to be.

Urquhart created Jedo after seeing a need for the online community during several years of travelling and moving around for work. “When you could find out about local events and you knew which ones were good you could have a lot of fun but getting that local knowledge was really hard,” Urquhart says.

Melbourne-based Urquhart set up the business with RMIT graduate and technology specialist Ranbir Singh, 35. Singh was attracted to the prospect of developing technology solutions that have a real-world impact on developing communities.

Jedo works by allowing people to create a free online profile so they can be kept up-to-date on local events. Members can create their own social events and are notified when events are on that fit their interests. The feature rich site allows members to make bookings, share events with friends, buy tickets and find last minute ticket deals.

SMS notifications are also around the corner. “As I walk around the city with my smart phone I get notified via text of last-minute ticket deals; I see that a great band is playing tonight and the tickets are 50% off. I buy a ticket on my mobile and share the event with my friends via Twitter and Facebook so that they can come and join me,” Urquhart says of her Jedo world.

Event organisers, which so far include the cities of Stonnington and Boroondara, charities such as the Smith Family, and numerous local bars and restaurants, load and manage their events online, create recurring events, take bookings, sell tickets, receive payment and even generate door lists. Unbelievably, most of the services are free.

The start up has big ambitions. “We want to provide the most comprehensive events information for local events,” Urquhart says. “To do this we are providing the most feature rich free event listings in Australia, simple self-service and free access to promotional tools.”

Jedo was launched in Melbourne in September with backing of Nick Reade, General Manager, Small Business Banking at ANZ Bank, who saw the pitch in an angel investment network. "I see a lot of businesses and new start ups in my role, but Jedo really appealed to me. It is simple but very innovative with smart people behind it.”

For Reade, Jedo combines a site tailored to members’ interests with social media principles and last minute ticket deals which he found very compelling to event organisers and members. “I wanted to get involved,” he said.

Next year there will be plug-in opportunities and the business plans to expand to Sydney in February. But the online community has its own mind; Jedo sprung up in Adelaide after South Australians began signing up and posting events, and events are now appearing for Queensland and regional New South Wales.

Contact Profile

Anneliese Urquhart

P: 0418128183


A young Melbourne-based entrepreneur has launched a new social media site that plans to revolutionise how we socialise.



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