Wednesday, December 7th, 2011

Australia's premier destination for elegant, beautiful lingerie and swimwear - Mary Holland Lingerie - announced today that they anticipate their biggest Christmas trade yet. Thanks to significant online growth, they are now accessing global markets and making considerable in-roads to the lingerie market share in Australia. This is a testament to their loyal customer following and value for money in their offering as the retail sector in Australia is experiencing minimal or negative growth in the Clothing, footwear and personal accessory retailing (-0.7%) and Department stores (-0.5%). Mary Holland has been charging ahead in leaps and bounds with a unique product offering and very little competition for their retail stores where they are well known for providing first class service.

Mary Holland has also continued to innovate, investing in some new imported brands to further increase their reputation of offering unique and high quality products at the best price with the very best service.

New brands such as Jolidon Lingerie from Poland which is being sold on an exclusive basis by a small group of retailers in Australia have already been extremely successful. Now that Mary Holland is an established brand in their own right, their loyal customer base is willing to try new and unique products introduced to Australia by the company.

The Australian market has always had a fondness for the romance, sophistication and design detail of European brands and Jolidon is no exception. Their unique styling which also includes matching suspenders, removable feather accessories and matching boleros has seriously raised the bar for Mary Holland customers who are extremely fashion conscious and always looking for the next new offering.

Founder of Mary Holland, Belinda Roelofs said, "We are very excited by our achievements in the online market as well as the growth we are experiencing in our retail stores in Australia. New Zealand has been a huge growth market for our online business and we are just now experiencing a massive increase in orders from the United States and Europe. Our product ranges are not readily available in these countries and we are delighted to be experiencing such a massive interest. Our investment in SEO activities as well as our commitment to providing first class service is certainly paying off. The Mary Holland website has fast become the "go to" site for that special occasion purchase such as wedding lingerie, gifts for anniversaries and birthdays. What we are finding is that our customers are loving the convenience of picking up their basics or fabulous new swimwear at the same time. This could be as basic as cotton knickers and t-shirt bras. Everything is available in the one place."

Mary Holland is also well known for their comprehensive offering in the swimwear market, offering customers the ability to purchase the best from first class brands such as Seafolly, Baku and Ginja. Mary Holland offers the ability to browse all offerings in a specific style, eg. one piece swimwear from across these brands before making a selection.

The company is looking forward to an excellent trading time at Christmas as well as an equally strong 2012.

Mary Holland is a leading online Lingerie, Sleepwear and Swimwear e-tailer with a leading chain of stores offering specialist fitting services in Sydney, Australia. Founder, Belinda Roelofs is a well known authority in the industry on both lingerie and swimwear trends, designers and products. The Mary Holland range includes brands such as Pleasure State, Elle Macpherson Intimates, Seafolly, Baku, Ginja, Nancy Ganz, Fayreform, Curvy Kate, Freya, Berlei, Bendon, Little Minx, Leg Avenue, Shirleys and many more.

Contact Profile

Mary Holland Lingerie

Mary Holland Lingerie is Australia's premier destination for elegant, beautiful lingerie, swimwear and sleepwear at great prices, with all your favorite, quality brands.
Belinda Roelofs
P: 02 9247 3494


lingerie, swimwear, fashion, sydney, australia



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