Saturday, December 3rd, 2011
With Three Weekends to Go, It’s 50:50 in Online Vs. Retail

Progressive Online Car Insurance survey shows:
  • 9 million Australians are researching their Christmas presents online
  • Nearly half (48%) will purchase some if not all presents online
  • Gen X & Y spearheading online shift

2nd December - Many shoppers are set to desert shopping centres this Christmas but that doesn’t mean to say they are not spending. Instead, close to 9 million adults over the age of 18 years will click onto the web to look for the perfect festive gift ahead of Santa’s arrival, with 48% of Christmas shoppers buying at least some of their gifts online.

The 2011 Progressive Report was conducted by Newspoll on behalf of Progressive (a provider of 100% online car insurance) and highlights how consumers expect to shop for presents this Christmas. Of those respondents who will be buying presents this Christmas, nearly two-thirds (59%) will be searching online rather than in the shops.

Not surprisingly, 18 to 34 year olds are spearheading this trend with 72% browsing and 61% buying online. However, the old stereotype that men don’t like shopping has been busted, at least when it comes to online shopping, with 45% of male respondents saying that they will be buying gifts for their loved ones online this year compared with 40% of females.

“These numbers indicate that Australians are growing in confidence and savviness when it comes to buying goods and services online,” said Simon Lindsay, managing director of Progressive. “There is a new type of shopper out there, the ‘savvy-solutionary’ who knows that the ‘cyber mall’ offers many more benefits than traditional retailers. We’re seeing this same sort of shopper embracing our lower cost online only car insurance proposition.”

In fact the Progressive Report shows that it is not only greater choice (75%) and convenience (73%) that is driving Australian shoppers online. But surprisingly, revealing that shoppers are not feeling the yuletide love towards one and other, with 80% reporting that they planned to buy their presents online to simply avoid other shoppers. Other key considerations for turning to internet shopping included flexibility when it came to shopping times (84%) and better prices (67%).

“Our report is a seasonal warning shot to traditional retailers”, continued Simon Lindsay. “If they want the Christmas customer then retailers need to better incentivise shoppers in order to get them to turn up in person and be ready to spend. This means valuing their time and putting customer service higher up the agenda.”

Lindsay also suggests that retailers that coach and incentivise their staff to improve their level of customer service would be another factor to woo back the shopper. However he also adds that collectively online shopping benefits are increasingly outweighing the in person shopping model, as the Report has shown.

“Traditional retailers will be hard pressed to reverse this trend however to survive and thrive in the digital age, shops should learn from their cyber mall counterparts for fresh and innovative thinking,” said Mr Lindsay. “Efficient, hassle free service is a starting point.”


Notes to editors:
The inaugural Progressive Report was conducted in order to annually benchmark consumer online and intent to buy during the peak seasonal shopping period.

Contact Profile

Progressive Online Car Insurance

Progressive 100% Online Car Insurance is backed by one of the world’s leading motor insurance specialists – The Progressive Corporation - and offers that reduces premiums while not compromising on cover or claims service.
Rebekka Thompson-Jones
P: 02 9078 8266
M: 0401 090 034


Christmas online spend retail spend survey



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