Thursday, September 3rd, 2009
Bad Backs (, Australia’s leading destination for back pain relief resources and products, has launched - a specialty microsite dedicated to one of its fastest-growing product lines – electric, adjustable beds.

Once strictly reserved for the old and infirmed, increasingly younger people are seeking out the unparalleled luxury and comfort that an electric adjustable bed can offer. Watching TV in bed? Reading? Working on your laptop? An adjustable bed allows you to change your position to suit the task.

With prices starting at RRP $2695 (Queen), the wall hugging, German-designed BetterRest™ range is making this luxury product more affordable than ever before.

The BetterRest® Adjustable Bed range is designed by one of the world leaders in adjustable bed technology. With German whisper-quiet motors and stringent European standards, the bed is backed-up by an unsurpassed 30 year warranty*, and offers the ultimate in sleeping comfort and ease of use.

With their unique wall-hugging feature, these beds keep you in the same relative position to your night stand, even when the bed is raised to its upright sitting position.

Designed with more memory functions than other adjustable beds, the superior control circuits can synchronise the head and foot sections to raise or lower simultaneously with the push of one button. The bed adjusts to a ‘zero-gravity’ position to relax the spine and body through neutral positioning and promotes a feeling of weightlessness, for ultimate comfort.

“The Adjustable Beds microsite is a way of giving focus to this popular product category; presenting the product range and of course delivering detailed information to help customers make an informed choice,” explains Felicity Wood, Director of Bad Backs.

“We have had enormous success with the informative aspect of the Bad Backs site, where people can access the latest medical research and findings on back pain. People really are seeking information and answers on back pain, and likewise we have tried to emulate that with our Adjustable Beds site. It’s much more than just an online catalogue," says Felicity.

The BetterRest® range is now available from

Benefits of Adjustable Beds

- unsurpassed sleeping comfort

- may help alleviate pain and discomfort of various muscular-skeletal conditions

- ‘zero gravity’ relieves pressure on spine

- can be adjusted to the unique needs of the user

- may ease swollen legs and assist with circulation

- incline angle under the head may assist with snoring, asthma and respiratory ailments

* 30yr warranty program with 3yr full warranty all parts & labour, 8yr full parts and no labour, and 30yr limited parts.

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adjustable beds

Bad Backs ( is Australia’s number one destination for back pain relief resources and products.

With more than 80% of Australians suffering chronic back pain, Bad Backs is committed to providing information and resources to help ensure sufferers receive high-quality, information (traditional and holistic) enabling them to make informed decisions.

Since its inception in 2001, Bad Backs has gone from strength to strength, with growth around 40% per annum. Following years of business growth and success, in an online environment, the decision to open a ‘bricks and mortar’ outlet was driven largely by customers seeking opportunities to ‘try before they buy’. Bad Backs currently has retail stores in Melbourne, Sydney and Perth, with further outlets planned for other states.

Bad Backs is a source of high-quality, value-for-money products (500+), spanning ergonomic chairs, to lumbar support and massagers, with the selection largely driven by customer demand and feedback. Our products have also been selected in consultation by a team of health professionals (traditional and holistic), who also provide a comprehensive range of content related to chronic back pain management.

Online visitors return to the site to access the latest innovations and developments in spinal care research, which is sourced from leading international research institutes, hospitals, Government health resources and increasingly from Government-approved alternative therapy sources.

In addition to the latest research and information, Bad Backs has built a community of chronic back pain sufferers with a popular discussion forum related to pain management, providing users with the opportunity to share their personal experiences.

Following its resounding Australian success, the business extended its operations abroad, with the December 2006 launch of in the USA.
Rebecca Camilleri
P: 0407832093


- Extensive range of BetterRest™German-engineered adjustable beds - Affordably priced from RRP $2695 (Queen Verdure wall hugging model) - Available through new dedicated microsite -


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