Wednesday, November 23rd, 2011

Essential Beauty, Australia’s leading beauty franchise, with 45 locations across Australia, is set to open up its next beauty salon at Belmont Forum WA. With an excellent and efficient team, Essential Beauty will bring in the same great expert advice in products and services to Belmont Forum that it has done across the country.

Mr Tony Maiello, CEO of the Essential Beauty Franchise commented, "I believe opening a store in Belmont Forum will be another great step forward for us in WA. With our outstanding customer service levels, our purpose is to completely satisfy our customer’s needs, and we are confident our purpose will be met”.

What has Belmont Forum got that has a leading franchise like Essential Beauty going over it?

Belmont Forum Shopping Centre has a convenience based retail mix, with over 160 variety stores which is conveniently located near Perth Domestic Airport and is only 12 minutes from Perth CBD. Easy parking facilities cinched the deal with access via Belmont Avenue and Abernathy Road.

Belmont Forum is located within the City of Belmont and is Western Australia’s gateway to the world. The convenience and affordability is undeniable and no other locality can boast the same access to major transport infrastructure. It is the seventh largest shopping centre in Western Australia with stable anchor tenants such as Coles, Woolworths, Big W and Kmart contributing to the “come shop here” factor. The centre has a catchment area covering Perth’s eastern suburbs of Ascot, Belmont, Cloverdale, Kewdale, Perth Airport, Redcliffe and Rivervale. The residential population of the City of Belmont is currently 31, 874 (2006 Census data) and projected to grow to 43,000 by 2021.

“The potential client base of approximately 40% of the residential population featured strongly in our consideration for expanding into the shopping centre”, said Maiello. “We emphasise on researching a market well before making any decisions to open more salons. We are more concerned with sustainable growth rather than opportunistic growth to ensure that our franchisees enjoy continued success”. Over 3,000 businesses are located in the City of Belmont ranging from home based firms to multinational headquarters and distribution centres, evidence of a growing trend that says Belmont has what businesses need for success.

Visitors walking into the Belmont Forum Essential Beauty salon will enjoy all the beauty services provided nationally which include body piercing, waxing, eye enhancements, natural look spray tanning, indulgent facials, permanent hair removal, nails and much more. The company has a mantra of “Walk-ins Welcome” and has an inclusive approach to beauty  therapy.

Opening hours will be Monday to Saturdays 9am to 6pm with Sundays closed. The salon will be furnished with style lights, intrepid displays as well a selection of seating and mirror arrangements and comfortable treatment rooms. All the options clients would expect with friendly and welcoming staff! It will also be equipped with all your favourites including body moisturisers, bath and shower washes, tanning lotions and our exclusive in house labels plus more.

This is an ideal business opportunity for individuals who wish to start their own venture - open to both men and women with or without experience. The company provides extensive training to successful franchise candidates. 

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Essential Beauty

Essential Beauty is a leading beauty salon franchise system with 45+ salons around Australia. Our salon specialists are experienced and professional with knowledge, information and expert advice. We aim to assist you with all essential beauty services from piercing to eye enhancement, eyebrow threading, semi-permanent make-up, spray tanning, hair removal, nail, tattoo removal, teeth whitening and more, just visit our website:

All Essential Beauty staff have undergone vigorous training having attended the appropriate colleges in order to gain their certificates and diplomas. They are all provided the opportunity to fully reinforce what was taught at college via the Essential Beauty training system in addition.

Essential Beauty’s mission is to “Serve our customers so they look and feel their best”.

Become Essential Beauty’s next franchisee at Belmont Forum today! Register your interest at

Tony Maiello
P: 0416 147 765


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