Friday, November 18th, 2011

They’ve proven to be the downfall of many a gadget, but now parents everywhere can breathe a sigh of relief as their iPhones finally become baby-proof! Experts in play and innovation, Fisher-Price®, have launched the first ever iPhone cover for babies.

A specially designed rubberised cover that protects from drops, dribbles and grubby fingers, the Apptivity Case was created by the designers in the world renowned Fisher-Price® Play Lab after much public demand.

The Apptivity Case is being launched globally and product is available in Australian stores this month.

Recent research in Australia has shown that 39% of women let their children use their phones to play apps for entertainment or education (SheSpot: Women and Tech Research, September 2011) and this trend continues to increase, meaning the Apptivity Case will be a practical, phone-saving gift for any mum and their baby this

Child development expert, Dr Deborah Weber said:

‘Babies love to copy mum and dad, it’s all part of learning about
the world they live in. As technology becomes a bigger part of
everyday life, it makes sense that even the youngest members
of the family are interested in taking part too. The Apptivity Case
provides a safe way for babies to play and learn from babyfriendly
apps or look at photographs without the worry of them
breaking the phone… or making surprise phone calls!
Parents can simply open their baby-friendly app and slot their
iPhone or iPod Touch behind the safe screen to stop their baby
from accessing files and the home button. The durable case comes
with chunky handles, and there are rattles on each side and a mirror
on the back to keep baby busy when parents need their phone back.
The Apptivity Case is available from all good retailers and retails for

Compatible with iPhone 1G, 3G, 3GS, 4G and iPod Touch 2G, 3G and 4G.
Fisher-Price® has a number of free baby friendly apps available for download.

Please visit for more details.

For more information please contact Gun Communications:

Rachel Robertson
[email protected]
0419 881 791
Notes to Editors:

• From beginning to end, all Fisher-Price® products are put through their paces by parents and babies in the world renowned Play Lab. This specially designed research centre is equipped with hundreds of toys that children are free to explore, whilst a development team watch and learn as they play.

• Crucial to the design of every product from start to finish, this research centre helps Fisher-Price® to make toys that are perfect for different age groups and encourage new skills, whilst being the most fun they can possibly be.

• One to one and group play and two-way mirrors are used to watch what grabs babies’ focus and keeps them busy. Every single Fisher-Price® product is also put through its paces in a real home before it reaches the shops whilst detailed feedback is gathered from parents and used to adapt products that are best suited to their
everyday needs.

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Rachel Robertson

P: 0419881791


toys, Christmas, babies, Fisher Price, iPhone



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