Thursday, November 17th, 2011

24/7 announced as Sole Australian Distributor of Sony Video Conferencing Solutions

Sydney, Australia – 24/7 Distribution, Australia’s leading services based distributor for Unified Communications, announced today it has been awarded sole distribution rights for Sony’s market leading Video Conferencing solutions.
The agreement will benefit 24/7 Distribution’s wide range of resellers and their end customers by making available 24/7’s market leadership around services, sales and support and Sony’s video technology leadership and product innovation.

According to market research firm Frost & Sullivan, the Australian video conferencing market reported a 33 per cent revenue growth in 2010 and is set to more than triple by 2017 - an estimated combined annual growth rate of more than 19 per cent.

24/7 managing director, Tony Geagea, said; “Video communication is an increasingly vital part of the way businesses and government organisations drive workplace efficiency and superior real time communication. Partnering with Sony is a complementary and natural fit. This agreement with Sony means partners working with 24/7 Distribution can seamlessly incorporate Sony products into their Unified Communications solutions, while at the same having the peace of mind to know 24/7 is there to help them integrate this technology into their customers’ existing environments. We are committed to providing carrier network services such as fixed voice, data, internet and mobile – to complement our Unified Communications product portfolio to create a complete managed Unified Communications and ICT offering. The addition of video completes the picture.”

24/7, with Sony’s support, will work with our reseller base to provide:

  • Sales lead generation
  • Onsite product demonstrations to end users in a “sell with” fashion with resellers
  • Presales support to end users on behalf of resellers, including support around proposal writing
  • Professional services to end users on behalf of resellers including Project Management and Installation
  • Flexible post sale services including maintenance options and managed services
  • Case studies and customer testimonials
  • A marketplace of hosted IT&T subscription based services for Partners offering subscription Channel Friendly Applications as a utility. This will include a Video communication solution.

Garry Rhodin, General Manager, Sony Professional Solutions said; “Sony is proud of our long history in bringing leading edge, business focused product solutions to market and we believe the time is right to work with 24/7, a leading distributor in Australia and New Zealand whom we know can provide a total solution to our combined partner base around integrating video, voice and data, a true Unified Communication Solution.”

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24/7 Distribution:

24/7 Distribution is a leading services based distributor of unified communication solutions. Founded in Australia in 2005, 24/7 Distribution bucked the ‘logistics’ trend in distribution and instead, developed a services based model that would ensure its channel partners succeed with the unified communication technologies it had to offer. Channel partners leverage the 24/7 Distribution investment in the best skills, resources and advanced facilities on the market. This saves partners time, money and the risk involved with breaking into a new market or adopting a new technology. 24/7 Distribution employs over 100 people across Australia, New Zealand, India, Fiji and Singapore.

For more information, please visit

About Sony:

With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, ? digital SLR cameras, Walkman MP3 players, VAIO computers, READER eBook Readers as well as professional broadcast equipment and market leading business tools.

For more information on Sony Australia, visit

Media contact
Peter Witts
Agenda Public Relations
Ph 02 9980 5797
Mob 0477 274 412
[email protected]

Peter Witts, Agenda Public Relations
P: +61 2 9980 5797
M: +61 477 274 412


24/7 Distribution; Sony; video conferencing



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