Monday, November 7th, 2011
Ionata Web Solutions, (web developers and E-commerce specialists based in Hobart ) will take to the Elizabeth Street mall on Friday 18th November at 10am dressed as Zombies to make a point - RETAIL IS NOT DEAD

PayPal Australia recently released (18/10/11) "Secure Insight: Changing the Way we Pay" developed in conjunction with Forrester Research, Nielsen and the Australian Centre for Retail Studies (ACRS), explores the factors influencing Australia’s boom in online commerce, forecast to reach $37.7 billion by 2013, an increase of over a billion dollars since PayPal released its forecasts this time last year.

Significantly the report shows that 97 per cent of Australian internet users have now shopped online but that they still prefer to buy within Australia. Despite a strong Australian dollar, domestic retail continues to account for three quarters (73 per cent) of online consumption in Australia – although 63 per cent of Australians shopped overseas in the last year.

However Tasmanian businesses are failing to make the most of the new opportunities and continue to trail other states in the number of businesses with websites. Many Tasmanian businesses have been slow to go online due to concerns about the technical skills required and the costs involved but the businesses who do go online are finding success.

Talita Schramm was 19 when she started Launceston based Esther boutique in 2004, selling fashion staples, stunning formal dresses and accessories. As a young entrepreneur in the tough sector of fashion and retail not only did she survive, but thrived, with a second boutique opened in Hobart in 2008.

Today, Esther Boutique has over 20,000 Facebook fans and does a roaring trade online.

Talita said "Our online presence let’s us maintain a relationship with our customers after they leave the store. We’re keeping them up to date and getting their feedback on new lines. Ultimately, we are online because it complements our retail store, and makes our range available to customers all over Australia and overseas."

The Esther Boutique story is one of the great success stories featured on Do Business Online.

About Do Business Online
A recent survey by MYOB found that Tasmania is lagging the rest of Australia in businesses with websites (

Ionata Web Solutions is partnering with Shopify (, Hobart Design p( and Alistair Bett ( to help Tasmanian retailer businesses who don't have a website or don't sell online.

We have released a website www. We want to help business not just get online but sell online by sharing success stories and dismantling perceived obstacles to starting to sell online.

Having a website isn’t all about competing with the online shops. It is about evolving your business and providing additional customer service to your existing customers as well as reaching new ones.

We are running a competition to win a free website package valued at over $6,000. We are asking local retailers to tell us about their business, products and why they should receive the free website. Entries are via Entries close on Monday 28th November.

For more information please contact Martin Anderson on 0438 515 595

Contact Profile

Ionata Web Solutions

Ionata Web Solutions develops exceptional web and interactive applications for private and public sector clients globally, drawing on a team of hands-on developers and highly-skilled marketing, design and content contractors to produce fresh, reflexive and bespoke work.

Based in Hobart, Ionata Web Solutions is the leading provider of ecommerce services in Tasmania. The business was established with the view of providing intelligent, user-friendly and exciting online solutions that are technically sound and a pleasure to look at and use.

Ionata Web Solutions specialises in Internet application development, mobile web apps, ecommerce solutions, business system analysis, graphic and interface design, SEO and web hosting.
Martin Anderson
P: 0438 515 595


online retail



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