Tuesday, November 1st, 2011
Publishers Australia tackles the thorny issue of weaning digital magazine readers off free content and on to paid viewing.

In the age of digital media, content needs to work harder than ever, claims Marina Go, Publisher at Independent Digital Media. Marina will share her insights at the Magazine Week Conference at the Sydney Convention Centre on Friday 11th November.

“Regardless of demographic skew or subject interest, consumers will pay for access to content they wouldn't want to miss out on. Therefore content needs to be of a significant quality relative to the expectations of the target consumer group,” Go explains.

‘MAKING DIGITAL MEDIA PAY’ is a timely and engaging session examining how publishers can introduce a paid content model without alienating their audience. This is a unique chance to hear from industry trailblazers all together in one place in one session.

Moderated by Megan Brownlow, Executive Director at PwC Australia, the session includes Antonino Tati, Publisher and Editor of Cream Magazine, Jayne Ferguson, Paid Content and Project Manager at News Magazines, as well as Marina Go.

Tati observed: “If readers are going to pay for content, digital advertising requires some serious new focus. It needs to be smarter, slicker, relevant to the editorial it surrounds, and most of all, allow for innovative and immediate call to action. Dumbed-down advertising will soon go the way of the dinosaurs.”

Publishers Australia Chairman Geofff Hird said: “This is one of the big issues that keep publishers awake at night - so if you want a better night’s sleep, I’d suggest you get along to this game-changing session at the Magazine Week Conference!”

Tickets available at www.magazineweek.net.au

For more information

Please contact Publishers Australia CEO Claudia Sagripanti or Marketing Communications Manager Isabel Wartho on (02) 9955 1510, or email [email protected] and visit www.magazineweek.net.au

About Magazine Week

Magazine Week is presented by the industry's two peak bodies Publishers Australia and the Magazine Publishers of Australia.

- Two-day conference featuring international and local keynote speakers with afternoon streams for senior management in publishing, editorial and creative, production, distribution, circulation and subscriptions

- FIPP’s internationally renowned Digital Publishing Workshop

- Trade show exhibition showcasing leading industry suppliers and service providers

- Networking and official welcome drinks.

- 15th annual Excellence Awards Gala Dinner, hosted by Adam Spencer

The inaugural Magazine Week will be held at Darling Harbour, Sydney, from November 7-11. To learn more about how Magazine Week will grow your business and to register for your media pass, visit www.magazineweek.net.au

About Publishers Australia

Publishers Australia represents more than 110 publishers and 900 magazines. The association brings together a large community of mass consumer, specialist consumer, business and custom publishers into a cohesive group of professionals. Through networking, news, updates, specialist seminars, events and the national annual Excellence Awards, each member has numerous opportunities to engage with peers and providers.



Contact Profile

Isabel Wartho, Marketing & Communications Officer

P: (02) 9955 1510
W: www.magazineweek.net.au


Publishers Australia tackles the thorny issue of weaning digital magazine readers off free content and on to paid viewing.



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