Tuesday, October 18th, 2011
Melbourne brand agency Truly Deeply has unveiled its striking new brand identity for The Jean Hailes Foundation, a not-for-profit organisation devoted to improving the health and wellbeing of women.

Truly Deeply has repositioned the brand to enable The Jean Hailes Foundation to become a more dynamic force in enhancing women’s health in Australia.

The new brand essence ‘evidence inspired positive action’ was born out of the fact that The Jean Hailes Foundation is active in the domains of research, clinical practice and education and advocates strongly the desire for women to play an informed and active role in the management of their health.

“The illustrated ‘networked woman’ in the design was developed to represent the every woman and was surrounded by a visual language that combined a sense of femininity and scientific focus”, says Truly Deeply’s Creative Director, Derek Carrol. “One of the advantages of being a full-service brand agency is that it allows us to realise an integrated approach to the visual representation of the strategic framework of the brand.”

Truly Deeply developed a suite of elements for the new identity, including corporate stationery, internal and external signage, website, marketing collateral and e-branding.

“The expertise of Truly Deeply along this journey – including the process of engaging the staff to unlock our essence, creating and fine tuning a powerful brand book and manifesto, as well as translating this into utterly gorgeous and meaningful visuals – has been amazing,” said Aleeza Zohar, Communications Manager, The Jean Hailes Foundation. “We now feel well equipped to continue the Jean Hailes journey confident in knowing that our unique brand absolutely reflects who we are and what we do, and embraces our central values and beliefs.”

Founded in 1992, The Jean Hailes Foundation reflects the enduring legacy of Dr Jean Hailes, a pioneer in women’s health in Australia who, in 1971, established the first clinic dedicated to women’s health.

Contact Profile

Truly Deeply

Truly Deeply is an independent creative brand agency, based in Melbourne and working with clients across Australia. Driven by a brand inspired design obsession, we deliver transformational branding outcomes that significantly enhance a company’s ability to compete and grow.

Truly Deeply is a manifestation of strategic market focussed immersion, combined with the art of design and creativity, de-constructing and reconstructing brand to provide a pulsing life blood of emotional connection. The team is a deliberate fusion of creative passion and strategic grunt that provides brand expertise in research, strategy, design, language, expressions, gestures, behaviours, story-telling and communication services.

Truly Deeply reflects more than thirty years of combined experience in the brand space but our focus is only on tomorrow.
David Ansett
P: (03) 9693 0000
W: www.trulydeeply.com.au/madly


Brand, creative, not-for-profit, women's health, wellbeing, marketing, Melbourne



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