Tuesday, October 18th, 2011

Scholastic Australia has partnered with the Australian Orangutan Project in an Australia-wide initiative to raise much-needed funds for critically endangered orangutans as part of the International Year of Forests.

From February to July, Scholastic promoted the campaign, Save a Tree — Save Me, via its Book Clubs program run in primary schools throughout Australia. Scholastic sold wristbands for $3 through Busy Bee, Wombat, Lucky, Arrow, Star, and Special Offer Book Clubs to raise awareness in primary school students about endangered species, and received an enormous response from students and teachers nationwide. With the support of many Australian schools, an astonishing $20,000 worth of wristbands were sold!

There were a staggering 1500 entries received from the Save a Tree — Save Me classroom challenge where students were encouraged to complete a range of activities to ‘earn 100 points for the environment’ in an effort to ‘Save a Tree – Save Me’. From 20 finalists, a top five were selected then the winning student was chosen — seven-year-old Jack Marriott from Kinglake West Primary School in Victoria. Jack’s teacher, Paula East, was also a winner, being awarded a six-day elephant and orangutan adventure in Sumatra!

“The Save a Tree — Save Me initiative has taught children around Australia about the misfortune of some of the forgotten species in this world and has given them the opportunity to make a small but valuable difference,” said Celina Farrell, Manager of Scholastic Book Clubs. “The response has been overwhelming, with participation from all levels of primary-aged students. The teachers got really involved with their students in these important topics pertaining to our global environment.”

Scholastic recently presented the Australian Orangutan Project with a cheque for $20,000 to go toward protecting and supporting orphan orangutans in rehabilitation care centres in Sumatra, where just 6300 are left in the wild.

The generous support of Scholastic will help the Australian Orangutan Project to continue supporting orangutan conservation organisations in Borneo and Sumatra. The Australian Orangutan Project is a not-for-profit organisation designed to help to prevent further habitat destruction of endangered orangutans, prevent rainforest destruction and unsustainable palm oil plantations, and care for orphaned infant orangutans.

For just $55 a year members of the public can adopt an infant orangutan and help provide the care it needs. This will ensure its veterinary and nurse care, fresh food and jungle training so it has a chance to return to the wild.

All schools can get involved in the AOP Education Project. For more information please visit:
http://education.orangutan.org.au or www.orangutan.org.au.

Contact Profile

The Australian Orangutan Project

The Australian Orangutan Project (AOP) is a not-for-profit organisation, supporting orangutan conservation, rainforest protection, local community partnerships and the rehabilitation and reintroduction of displaced orangutans back to the wild, in order to save the two orangutan species from extinction. For more information on projects the AOP supports, visit www.orangutan.org.au

Brianna Power
P: 0403 904 912
W: www.affinitymarketing.com.au


Scholastic Australia, Australian Orangutan Project,



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