Monday, October 17th, 2011
Hearst innovator and internet entrepreneur will show how to save and make more money in your publishing business

SYDNEY, October 17: Kenneth Pecca has delivered his ‘science of economy’ to Hearst magazines, saving more than US$16million annually. The secret lies in automation, strategic sourcing and print knowledge garnered over his distinguished career in the USA.

Kenneth Pecca is Director of Pre Media & Digital Imaging Solutions at Hearst Magazines USA and will offer valuable insights in a presentation entitled OPTIMISING PRINT AND PRODUCTION at the Publishers Australia Magazine Week Conference on Thursday 10 and Friday 11 November in Sydney. He will examine how publishers can take advantage of printing innovations to enhance reader engagement and keep print in the frame for both advertisers and readers.

“What we have today is a highly-automated work flow, using a variety of tools and a very successful model for producing high-quality images using outsource partners as well as a small in-house staff and delivering final product for both print and multiple eReader / tablet devices,” Pecca says.

Publishers Australia Chairman Geoff Hird observed that the current environment is tough for print publishers, challenged by the onslaught of digital media. He commented: “Ken’s presentation will be of immense benefit to publishers looking to raise their bottom line through productivity and process improvements.”

Also speaking at the conference is Ryan Dohrn, CEO of Brain Swell Media USA, who claims that “Magazine publishers can make serious money online.”
Dohrn works with over 55 magazine publishers a month, from small through to large, training print reps to sell multi-media profitably.

“Multi-media ad sales increase return on investment for advertisers by 35%,” he maintains. “Well-trained print reps can grow total revenue over 25% in less than 30 days with the right guidance.

“I am exceedingly confident that publishers will walk away from my workshop with at least five proven revenue-centric items that they can put to use immediately.”

Publishers Australia CEO Claudia Sagripanti noted that Australian consumers are among the world’s fastest adopters of digital media. “Nevertheless, our publishers are struggling to derive meaningful revenue from these high-investment channels. Ryan’s presentation will be of immense benefit to local publishers,” she added.

Dohrn will present DEVELOPING AN EFFECTIVE MARKETING STRATEGY at the Publishers Australia Magazine Week Conference on Thursday 10th and Friday 11th November.

About Ryan Dohrn
Ryan Dohrn is the Founder of Brain Swell Media, an internet consulting firm servicing fifty five publishers. He has won the AHP Electonic Publication of the year, an Emmy for television excellence and 20 other media industry awards. Dohrn has overseen more than 3,000 Web site builds, is a nationally-acclaimed speaker and has personally achieved impact on online and related media revenues for media companies large and small.

About Kenneth Pecca
Kenneth Pecca is Director, Pre Media & Digital Imaging Solutions at Hearst Magazines USA. He was recently honoured with the Hearst Spotlight award, given annually to an employee who has shown innovation and made an outstanding contribution in this rapidly-changing media landscape. He currently sits on the advisory panel for the Publishers Exchange Conference, as well as holding several IdeAlliance Co-chairs to solve industry problems

Recalling his time as Prepress manager at The Beckley Press, Pecca says, “I developed a passion for work flow efficiency. Within two years, I had taken BP to a completely digital workflow, saving the company over US$10million per annum. I reduced the turnaround times by 48 hours, whilst decreasing spoilage from 28% to less than 3%.”

For more information
Please contact Publishers Australia CEO Claudia Sagripanti or Marketing Communications Manager Isabel Wartho on (02) 9955 1510, or email and visit

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Magazine Week

- Two-day conference featuring international and local keynote speakers with afternoon streams for senior management in publishing, editorial and creative, production, distribution, circulation and subscriptions
- FIPP’s internationally renowned Digital Publishing Workshop
- Trade show exhibition featuring leading industry suppliers and service providers, including Future Sources, Creative Folks, WoodWing and many more
- Networking events and official welcome drinks.
- 15th annual Excellence Awards Gala Dinner

The inaugural Magazine Week will be at Darling Harbour, Sydney, from November 7-11. To learn more about how Magazine Week will grow your business and to register for your tickets, visit

About Publishers Australia
Publishers Australia represents more than 110 publishers and 900 magazines. The association brings together a large community of mass consumer, specialist consumer, business and custom publishers into a cohesive group of professionals. Through networking, news, updates, specialist seminars, events and the national annual Excellence Awards, each member has numerous opportunities to engage with peers and providers.

MAGAZINE WEEK 7-11th November
Expert Panels, Keynote Presentations, Workshops & Seminars
Trade show, 2011 Excellence Awards Gala Dinner
Book now at
Early bird discount till 14th October

Publishers Australia | Media that engages
Direct | +61 (0) 2 9955 1510
Fax | +61 (0) 2 9956 5106
Web |
Isabel Wartho, Marketing & Communications Officer
P: (02) 9955 1510


Hearst innovator and internet entrepreneur will show how to save and make



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