Monday, October 17th, 2011

Busy parents see benefits in Childcare SMS Messaging

MGM Wireless has launched an innovative SMS Messaging Solution for Childcare Centres to make it easy to stay in touch with today’s generation of time-poor parents.

Using MGM’s Outreach™ with SmartSync™, Childcare Centres will be able to rapidly locate up-to-date contact details for parents and guardians and send a message to one or more parents or groups.

The typical messages are related to late breaking news, centre events and reminders, especially regarding logistics around child pickup times or access to the Centre.

MGM Wireless Executive Chairman Mark Fortunatow said that the launch follows trials and testing in South Australia, where 20 Childcare Centres are now using the SMS service.

“Today’s generation of parent depends on their mobile phone and are expert users of text messaging,” Mr Fortunatow said. “They are busy, want to be kept informed of events at their child’s daycare centre but they can’t always take phone calls during the working day.  When they come home, they’re also too busy or tired and centre newsletters can be left unread …For the Centre, it means reduced phone call costs and less time spent on the phone discussing routine matters.” 

MGM Childcare SMS Solutions seamlessly access parent contact records held in the centres’ existing Childcare Management systems such as Spike™, QikKids™, and kindcare™. 

MGM Wireless SMS solutions are now used in well over 750 Schools and Childcare facilities.

Note:  MGM Messages incorporate secure, direct routing to Australian carriers, which ensures reliability and meets all legislated Australian Child Safety and Privacy requirements.

Media Contact:

MGM Wireless Ltd. - (ASX:MWR)
Mark Fortunatow, CEO
Mobile: +61 421 328 984
Phone: +61 8 8431 2300
Email: [email protected]

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MGM Wireless Ltd (ASX:MWR) and Messageyou, LLC

MGM Wireless Ltd is a South Australian (Adelaide) based public company with a market capitalisation of A$1.4 m listed on the Australian Securities Exchange (ASX code: MWR). The company trades as Messageyou, LLC in the United States, based in Silicon Valley, Sunnyvale, California.

MGM Wireless is recognized in Australia and internationally as a pioneer of socially responsible technology-enabled school communications with a proven track record to design, develop and successfully commercialise innovative world class technology products in Australia and internationally.

The company’s patented SMS School communication solutions empower schools to effectively communicate to parents and caregivers using SMS text messaging to improve student attendance, welfare, safety and parent engagement. Measurable benefits for schools include reduced operating costs, increased productivity and improved parent and community engagement, which ultimately improve student learning and social outcomes.

Schools in Australia, New Zealand and the United States use Messageyou software in their day-to- day operations.
Mark Fortunatow, CEO
P: +61 8 8431 2300
M: +61 421 328 984


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