Tuesday, October 11th, 2011
In an ironic technology twist, Australia’s best-known cult video collector and filmmaker will join forces with an emerging video on demand (VOD) portal to showcase his extensive collection.

Andrew Leavold, who owned and managed the largest cult video rental store in the country, closed the doors of Trash Video last year citing the increasing use of the Internet for content as its demise.

Mr Leavold and pioneers in VOD and web TV serials, VideoZoo, have struck a deal for the supply of a series of cult video reviews and the establishment of a virtual shop front offering free view content under the Trash Video brand.

VideoZoo’s Adam Ben Lomsargis says the deal is a major coup for the company as Mr Leavold’s content fits perfectly with the VOD and web TV concept.

“Web TV is one of the fastest growing phenomenon’s in entertainment, and being able to share Andrew’s extensive cult film and TV collection and knowledge to a potentially global audience is very exciting,” Mr Lomsargis says.

“While more and more people are watching web TV on their televisions you can only watch so many video clips on YouTube before the novelty factor wears off and you find yourself searching for better quality entertainment.

“VideoZoo has already secured a number of high quality programs including comedy classics, documentary and dramedy, so his content will sit alongside our existing stable very well.”

Trash Video was established in 1995 by Mr Leavold and quickly grew to be recognized as housing the largest collection of cult film and TV in Australia.

The store was renowned to have anything from B-Grade to Z-Grade classics and anti-classics, from Sci Fi, horror and Kung Fu flicks to dwarfsploitation and Christian gore movies.

VideoZoo has launched a new look web portal this week ahead of the Trash Video deal.

Mr Leavold says his mission is still to turn people on to the weird and wonderful in film and TV, and the new distribution platform through VideoZoo will allow him to continue his quest.

“After 15 years of selling fringe culture I just couldn’t compete with the likes of Amazon and other online stores, and there’s been a quantum shift in the way we consume culture,” Mr Leavold says.

“A majority of people will go for the mainstream or top 10 when looking for video entertainment, but there’s a minority who will seek out specific content, and they’re an important audience who need to be catered for.

“The content to be provided for VideoZoo will be a combination between an online magazine and a TV show and be short, sharp, funny and entertaining.

“I’ll play the role of circus master and showcase the best of cult film and TV where viewers can get an overview of the content that out there and then decide if they want to explore the programs further.”

Mr Lomsargis says while the online video industry is well established in the US, it is still in its infancy in Australia and is expected to explode over the next 12 months driven by the heavy promotion of web-ready TVs.

“The technology is already here with major retailers heavily promoting ‘web-ready’ TVs, which are expected to drive the need for high quality content,” Mr Lomsargis says.

“We’re confident the convergence of the technology, need for quality content and cost-effective and targeted advertising will prove a sustainable and growing business model very quickly.

“There is a real opportunity for us as the premier web TV channel in Australia – and with a continually growing stable of content we’re certainly at the forefront of the concept in Australia.”

The local Internet TV advertising industry is set to grow at a compound annual growth rate of 42 per cent from 2011 to 2016, increasing in value from $54 million to $311 million according to analyst firm Frost & Sullivan.

In a report on the Australian online video market it says Australia is on the verge of a significant tipping point when it comes to how and when consumers use video content.

The massive growth outlook follows an explosion in online video streaming which grew 550 per cent from less than 2 billion videos in 2007, to 11 billion in 2011, primarily driven by cheaper bandwidth, greater choice of online content and higher data caps.

On an individual basis, Australians are now watching around 10.2 hours of online video per month and are quickly catching up to US and UK consumers who watch 17.3 and 17 hours of online video per month respectively.

The VideoZoo channel is owned by Triptych Concepts, a creative visual media company based in Brisbane.

Further details about company can be found at www.videozoo.tv and www.triptychconcepts.com.au.

Contact Profile

Bruce Nelson

P: 0423 403 449
M: +61 (0) 423 403 449
W: www.triptychconcepts.com.au/


Andrew Leavold, Trash Video, VideoZoo, Adam Ben Lomsargis, VOD, web TV channel, Triptych Concepts



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