Friday, October 7th, 2011
Queenslander Terry Vallance has been given the keys to his very own all-new Ford Ranger 4x4 after winning of one of the toughest truck challenges in Australia – the Ford Global Ranger Challenge.

Terry, a fishing ecologist from Lake Eacham in Far North Queensland, was one of five finalists chosen from hundreds of entries nationwide, to test the truck’s ability to handle driving in some of the country’s harshest and most remote locations, including the ski fields of Falls Creek, the World Heritage-listed Dirk Hartog island, and the stunning beaches on the South Australian and Victorian border.

Accompanied by a professional film crew, each driver was given just ten days to put the truck through its paces. The footage was then uploaded to the Ford Global Ranger Challenge website, allowing the Australian public one month to vote for their favourite of the five challenges. Terry’s four competitors included a chippy from South Australia, a pig farmer and a former Olympic skier both from Victoria, and a freight worker from Western Australia.

Terry’s winning challenge saw him test the Ranger’s towing capacity around the remote rivers of the Gulf of Carpentaria. Clocking up over 1,000km of driving, he took the Ranger on a station track to Barramundi Lagoon, to conduct a full fishing survey. Despite being told by the landowner that he wouldn’t make it, and that no one had made the river crossing for more than two years, Terry and the Ranger were unmoved. Thanks to the Ranger’s superior torque, and its towing capacity, the truck made it through the river and safely to the lagoon.

With nearly half of all votes (49 percent), Terry’s challenge captured the public’s imagination, and he became a clear winner today.

“I’m blown away. As a fishing surveyor operating in remote Australia, I need a truck that gets me to some incredibly isolated spots without a hitch, and with a boat in tow. If it can’t withstand the toughest elements, then I can’t do my job. It’s pretty simple, really.

“I was sceptical that the Ranger would get to the lagoon, but I couldn’t have been more wrong. Not only did it get there without getting stuck, it got me all the way back home as well just in time to pick up the wife and kids. It was extraordinary.”

Earlier this year, more than 1,300 Australians entered the Ford Global Ranger Challenge by detailing what they believed was the ultimate test of the truck’s abilities. From this group, five finalists were selected to conduct their challenge, making them among the first in the world to drive and test the soon-to-be-released all-new Ranger.

“Terry is a deserving winner of the all-new Ford Ranger”, Ford Australia's General Marketing Manager David Katic said. “Our aim for the Ford Global Ranger Challenge was to put the Ranger in the hands of everyday customers and see it being pushed to the absolute limit, no holds barred. Terry certainly did that.

“Congratulations must also go to the other finalists for being such great competitors. Whether tackling the snowfields of Fall’s Creek, taking on the bruising daily punishment of moving freight in Western Australia, or feeding hundreds of pigs in deep mud, these guys really showed that the Ranger is indeed "21st Century Tough”, he said.

Following the Australian leg of this competition, the Ford Global Ranger Challenge will continue a global roll-out through Thailand and South Africa before moving to Europe and South America.

To watch Terry’s winning challenge, visit

The first models from all-new Ford Ranger catalogue go on sale in Australian Ford show rooms this month. Australia is the first market to release this all-new model, which will be sold in 180 markets around the world.

Note to Editors:

Terry Vallance is available for interviews. Please contact Peter Fadeyev from Ford Australia Public Affairs for arrangements.

Other finalist challenges:

1. Caleb the Chippy (SA)
Challenge:  Caleb sought to prove the all-new Ranger's "Built Ford Tough" claim by putting it through a punishing, non-stop 40-hour endurance test.

2. The Car Crusher (VIC)
Challenge:  The "car crusher" tested the all-new Ranger to its limits during the daily grind of running his pig farm.

3. Action John (WA)
Challenge:  Action John tested if the all-new Ford Ranger could survive the bruising daily punishment of working in his freight company, located in north-west Western Australia.

4. Skier Steve (VIC)
Challenge:  Skier Steve tested if the all-new Ford Ranger could survive the hard work his Falls Creek company dished out during Victoria's icy snow season.

For further information, please contact:
Public Affairs Director: Sinead McAlary
T: (03) 9359 8498
M: 0412 254 388
E: [email protected]

Product Communications Manager – Passenger Vehicles: Justin Lacy
T: (03) 9359 8486
M: 0439 009 856
E: [email protected]

Product Communications Manager – SUV & LCV: Peter Fadeyev
T: (03) 9359 7481
M: 0428 012 747
E: [email protected]

Brand Communications Manager: Neil McDonald
T: (03) 9359 7803
M: 0419 563 704
E: [email protected]

Contact Profile

Ford Australia

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes affordable cars across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products including the all new ford focus, please visit
Public Affairs Director: Sinead McAlary
P: (03) 9359 8498
M: 0412 254 388


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