Friday, October 7th, 2011
OVUM COMMENT - Jonathan Doran, Ovum Principal Analyst: TV features to be added to Xbox LIVE

It’s not only the breadth but also the nature of some of its partnerships, including pay-TV operators that puts Xbox LIVE in a strong position to establish itself firmly in the next-generation TV space.

Of course it’s not just the range of content that will set Xbox LIVE apart from other next-generation TV propositions. Being an advanced interactive entertainment platform, LIVE brings some significant enhancements to the table of traditional television, primarily in the form of its Kinect motion-sensor and voice-recognition technology.

Xbox’s main challenge is the plethora of choices facing consumers with regard to both TV content sources and devices. However, what most, if not all of these competing propositions lack is a comprehensive content offering and this is where Xbox LIVE, through its relationships with experienced and trusted pay-TV operators, may well be able to provide the missing link.


File Library

Contact Profile


Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Informa Group.
Tanisha Kaul, the Ovum press office
P: +613 9601 6723





More Formats

View QR Code