Wednesday, October 5th, 2011
Ovum analyst Adam Leach:

It has been widely reported that today, Apple will launch its latest version of the iPhone. Ovum analyst Adam Leach gives his expert opinion on why updating the iPhone is so crucial for Apple.

“The launch of the next version of the iPhone is critical for Apple. The company has had phenomenal success with the iPhone 4 and in order to sustain its growth, it needs the next version to be another hit".

“The mobile phone market has witnessed the rise and fall of handset vendors based on the success or failure of a single product. To mitigate against this, most handset vendors have opted for a portfolio approach and launched a range of devices which appeal to a wide variety of consumers across geographies. However, Apple so far has relied on a single model and therefore needs the new version of the iPhone to be even more successful than its predecessor, in order to grow its business".

“Adding more advanced technologies and innovation into the next generation iPhone means it will remain a high-end proposition, and indeed to get iPhone 4 users to upgrade it needs to push the envelope in this regard. However, to achieve a wider market penetration for the iPhone, Apple needs to push down the price range.”


To arrange an interview or for further details regarding this release please contact PR Team in the Ovum press office on [email protected] Tanisha Kaul will be contactable from 9 AM Melbourne time on +613 9601 6723

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Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Informa group.
Tanisha Kaul, the Ovum press office
P: +613 9601 6723


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