Wednesday, July 15th, 2009
HKTDC is adding a new event to its portfolio of trade fairs to provide a platform for the dynamic baby products market. HKTDC Hong Kong Baby Products Fair is a spin-off from the well-established and very successful HKTDC Hong Kong Toys & Games Fair, the second largest fair of its kind in the world, which celebrated its 35th edition in 2009 with over 28,000 buyers. The two fairs will take place side by side at the convenient downtown location of Hong Kong Convention & Exhibition Centre.

Business boom
Despite the current difficult economic situation, the baby products market continues to perform well, especially in growing markets such as Brazil, Russia, India and China. Spending on baby products will continue to climb, with increased demand for quality products. The fair provides a perfect platform for manufacturers and suppliers to connect with buyers in these emerging markets as well as familiarise themselves with the requirements of these markets with an eye to developing long-term marketing strategies and expanding business.

As a measure of the demand for baby products produced by Hong Kong manufacturers, the HKTDC's online Sourcing Guide is very active, indicating that there are enormous business opportunities in this industry. There were more than 88,000 searches on baby-related items (please see attached, we would like to boost up the number of searches) between July 2008 and January 2009. Among the categories that received most activity were baby wear, baby utensils, baby toiletries, baby toys, baby safety items, baby furniture, baby car seats, baby gift sets, baby bedding items and baby diapers.

Hong Kong's advantage
Including re-exports, Hong Kong is the world's second largest toy exporter. In 2008, US$13 billion worth of toys & games exported by Hong Kong represented an 11% increase over 2007.
This success is firmly based on product quality with an over-riding concern for safety, which is a vital element in baby products. Hong Kong is known, too, for its ability to anticipate trends, creating the ‘green’ and organic products which the market is now seeking.

The international reputation and credibility of the Hong Kong Toys & Games Fair will enhance the attraction of the Hong Kong Baby Products Fair. The synergy of the fairs will be a major drawcard for international buyers, many of whom are sourcing in both areas.

Perfect platform
There is no place in Asia that has the same marketing and penetration power which the Hong Kong platform provides. This fair offers Asian-based suppliers and renowned worldwide brand names a great opportunity to expand their business network, explore new market opportunities, and promote product image and brand recognition all under one roof.

First steps to lucrative markets
Ms Bonnie Shek Director of HKTDC- Australia / NZ mentions that “Manufacturers, marketers for brand-name products, traders and brand-name dealers will find the Hong Kong Baby Products Fair a great help in making inroads into lucrative markets. It will be a stepping stone for suppliers keen to exploit the increasingly affluent Asian markets, especially the Chinese mainland” Ms. Shek adds “Figures from 2007 show that there were more than 70 million children under the age of three in the Chinese mainland. About 15.5 million babies are born each year, accounting for 13% of the world's total; 3.5 million of these infants are born in urban areas, representing a huge market. In 2007, China's baby goods industry was worth around Rmb500 billion”

Product categories
Eight product categories will cater for babies and toddlers up to the age of four:

• Baby Wear and Footwear
• Strollers and Gear
• Skincare and Bath Products
• Feeding and Nursery
• Bedding and Furniture
• Baby Toys and Activities
• Gift Sets
• Maternity

Alerting buyers
The fair organiser, HKTDC, will call on its network of 12 offices in the Chinese mainland and some 40 offices around the world to alert quality trade buyers, importers, wholesalers, retailers, distributors and brokers to the show and bring them to Hong Kong. The new fair will also benefit from the presence of buyers at the Hong Kong Toys & Games Fair.

Call for Exhibitors
HKTDC –Australia /NZ Office is looking at putting together a National Pavilion of local companies to exhibit and showcase in the inaugural HKTDC Hong Kong Baby Products Fair in 2010. With buyers from around the world set to converge in HK, exhibiting will be a natural fit

Four in one
It is not only the Hong Kong Toys & Games Fair that runs concurrently with the Hong Kong Baby Products Fair; the Hong Kong International Stationery Fair and the HKTDC Hong Kong International Licensing Fair all take place at HKCEC at the same time. The four fairs offer plenty of crossover sourcing opportunities for buyers, increasing the traffic at each fair.

Act today!
Ensure that you're present at the birth of the HKTDC Hong Kong Baby Products Fair, and make the most of this wonderful marketing opportunity.

Contact Profile

Hong Kong Trade Development Council (HKTDC)

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit
Peter Bosevski
P: 02-9261-8911


Baby Industry Booming in Hong Kong


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