Friday, September 30th, 2011
TriVita’s wellness drink, Nopalea, has won an Electronic Retailing Association (ERA) Moxie Award for the Nopalea Wellness Challenge commercial which demonstrates how the product can help reduce inflammation in 30 days.

The ERA Moxie Awards celebrate top campaigns in direct response marketing for television, radio, online and mobile. Nopalea received the award for Best Long Form (long commercial) in the health category for the Nopalea Wellness Challenge commercial.

Nopalea is a highly successful liquid drink that has received listing from Australia’s regulatory body for health and medical products, the Therapeutic Goods Administration (TGA). Launched in Australia by makers TriVita, Nopalea is a nutrient-rich juice made from the fruit of the Nopal cactus which helps to reduce inflammation in the body and assists in maintaining or improving general wellbeing (1).

Michael Ellison, TriVita’s Global CEO and Founder, said the company is very excited to be recognised amongst the e-retail industry.

“Nopalea is having a significant impact in the health and wellness market in the United States and is now one of the top direct selling products. We look forward to growing the brand in Australia and achievements such as our ERA Moxie Award will continue to help Nopalea flourish as a brand,” said Mr Ellison.

As a major player in the direct selling industry, TriVita provides valuable wellness information and quality, scientifically-validated products, as well as unparalleled cooperative marketing opportunities and rewards for members.

The award was given to the producers of the commercial; Luke Ellison, Marcus Ellison and the GDF Media Productions Company. All winners were honored at the Moxie Awards Gala on Thursday 15 September at the ERA D2C Convention in Las Vegas.

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About the 2011 ERA D2C Convention
The Electronic Retailing Associations 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit

About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit

1) Nopalea™ Public Summary Document, Australian Register of Therapeutic Goods. Available at:

Contact Profile


TriVita Australia is a new unique wellness company, focused on promoting life purpose – not lifestyle. At TriVita, wellness is not just about achieving physical health; it is also about emotional health, spiritual health and financial wealth. Backed by a strong, tried and tested Global heritage (operating in the United States since 1999 and now expanding around the world), TriVita has already helped millions of people around the world experience wellness, enabling them to enjoy the most important things in life.

Since opening its doors in Sydney in 2010, TriVita now offers Australians the chance to experience greater wellness and achieve their life purpose by providing valuable wellness information; high-quality, scientifically-validated and approved products, as well as unparalleled co-operative marketing opportunities and rewards for affiliates.

Sarah Gardner
P: 02 9291 3331
M: 0425 354 629


health, wellness, retail, award, TriVita, Nopalea, media production, commercial, advertising, challenge, inflammation, television, drink, beverage, juice, TGA, nopal, cactus, Australia, Las Vegas, Moxie, Ellison, GDF, direct selling



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