A trade mission of Australia’s leading producers of children’s animation for television will visit South Korea this week to promote Australian expertise in children’s television production.
The mission follows successful industry missions in 2006, 2008 and 2009, and reflects a growing engagement between the Korean and Australian children’s television markets.
The visit to Korea comes at a time when a Co-production Treaty for Film and TV is currently being negotiated between the governments of Australia and the Korea. This is in addition to on-going negotiations towards a Free Trade Agreement between the two countries.
The Australian delegation, will be led by Professor Mike Miller, a board member of the Australia-Korea Foundation ( AKF), along with AKF Board member, Kim Dalton, Director of ABC TV, and comprises ten leading producers of animation for the international children’s television market, plus representatives of ABC TV and Screen Australia.
The objective of the mission is to create opportunities for collaboration and co-production between Korean and Australian producers of animation, and to promote Australian TV animation to Korean broadcasters.
The Australian delegation will meet over two days (Sept 27 & 28) with 14 leading Korean animation producers, and with key Korean broadcasters of children’s animation as well as the Korean government’s creative content agency, KOCCA.
Mission leader Mike Miller said South Korea is a high-tech nation with a strong animation sector which means there are big opportunities for Australian children’s digital content production.
“Australian companies have a strong track record in children’s television programs with acclaimed international success from animated series such as Bananas in Pyjamas, Figaro Pho and dirtgirlworld.
“The quality and style of Australia’s animation productions has ensured that they can successfully cross boundaries of culture and language.”
Director of ABC TV Kim Dalton said Australia’s talented children’s animation content producers are benefitting from closer interaction with key players in South Korea.
“The success of this sector has always relied on Australian producers’ capacity to develop international co-funding and co-production relationships.”
“Helping foster links between Australia and South Korea’s production sectors and public broadcasters will also help build partnerships and create opportunities to reach a wider audience,” he said.
Australia Korea Foundation
Following head-of-government-level visits in 1988-89, the Governments of Australia and the Republic of Korea agreed to establish a group of influential members from the business, academic cultural and media sectors of Australia and Korea to identify new directions and areas of cooperation in the relationship between the two countries. The group — the Australia-Korea Forum — subsequently met in Canberra and in Sydney and brought down a series of recommendations aimed at broadening and strengthening bilateral ties, including a recommendation that each side establish a foundation to promote the relationship.
The Australia-Korea Foundation was established by the Australian Government in 1992
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