Friday, September 23rd, 2011
The local property market has hit a soft patch with many adopting a wait-and-see attitude.

However, there are many reasons why a soft market is not the time to hibernate. A slump in real estate can be the ideal time to act and secure a good investment property.

For those who have been dreaming of owning a bigger home, or investing in properties in premium suburbs and districts, a soft property market can present good conditions to expand or establish a property portfolio.

With more properties for buyers to choose from, sellers face stiff competition and have to vie for the buyers’ interest.

Lauren Staley, Director of infolio, a leading buyers advocacy and property management company, explained how buyers could benefit from the current property market.

“Sellers, whose properties have been on the market for a longer period, may be more open to negotiations with serious buyers.”

Lauren Staley also said that homebuyers and investors need all the facts in order to make a sound property investment.

“Research is of paramount importance when purchasing property. A buyer must keep track of the outperforming and emerging suburbs and highly sought after areas in Melbourne. In cases where properties are passed in during auctions, post auction negotiations are crucial,” said Lauren.

“With the rental market still going strong, this means that investors can look forward to reaping a profit from their investments within a shorter time. This is definitely another good reason to enter the property market now,” added Lauren.

“As the warm weather continues through spring, we’ll see an increase in listings. Buyers are now beginning to purchase properties that were previously unattainable. The highly sought after inner suburbs are now within reach for many couples and families that have always wanted to buy in these areas,” says Lauren.

According to the REIV, the weekend of the 10th and 11th of September saw 561 auctions being held, which is 93 more than the same weekend in August.

Contact Profile


infolio is a Melbourne based buyers advocacy and property management company that also specialises in auction bidding, property negotiation and renovation guidance. These end-to-end services ensure that the needs of investors, homebuyers, landlords and tenants are all catered for.

Driven by a commitment to put their clients’ needs first, infolio have gained a reputation for
removing the emotion and stress out of the search, negotiation and due diligence processes.

The team of property professionals at infolio spend each day assessing Melbourne’s residential real estate market. Extensive industry knowledge and experience enable infolio to identify properties that represent excellent value and return on investment potential.
Tegan Hammett
P: 03 9642 4107


infolio, buyers advocates melbourne, property buyers, infolio property, property buyers



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