Thursday, September 22nd, 2011
The world's leading music recommendation service, has formed a long term, strategic partnership with Australia's leading online music publisher, Sound Alliance. The partnership will see Sound Alliance operating the Australian advertising sales arm of, utilising the Sound Alliance marketing, events and commercial teams to rapidly expand's presence, traffic and revenue. In addition, will integrate with Sound Alliance’s portfolio of music websites, with users benefiting from shared content across each of the sites.

Founded in 2002, is CBS Corporation’s global music service. intelligently recommends users new songs, artists and events based on their listening habits.’s proprietary scrobbling technology gathers music listening from across a variety of websites and music services, and automatically adds this information to a user’s profile. has the world's biggest music catalogue of 13 million tracks and has almost 40 million users across 12 languages in more than 200 countries, with 400,000 monthly unique users in Australia.

Sound Alliance Commercial Director, Ben Shepherd commented, “ has pioneered a major shift in listening habits and behaviours in Australia and across the world. For 18-30 year old music fans, fills the clear gap in Australian radio by delivering a credible, personalised music service tailored to users’ interests.” He went onto add, “As a product, is exciting and completely unique for Australian advertisers and the targeting, data capabilities and insights it offers our partners are unrivalled.”

Sound Alliance has already introduced advertisers such as Red Bull, Dainty Consolidated Entertainment and EMI Music onto since the agreement came into place.

Miles Lewis, Senior Vice President of International Sales said, “Australia is a key territory for and after an extensive review of the market we are thrilled to be partnering with the clear market leaders in Sound Alliance. We have an exciting roadmap of new products planned across globally and look forward to rolling them out in Australia with the Sound Alliance team.”

The strategic partnership fits well with Sound Alliance’s existing portfolio of sites. Shepherd added, “Sound Alliance places advertisers at the heart of the most respected and influential sites on the web and definitely meets that criteria.”


Contact Profile

Sound Alliance

Australia’s leading independent marketing and publishing group targeting 18 to 29 year-olds, Sound Alliance has created some of the most well loved brands for this audience and has pioneered entertainment, media and marketing initiatives within this space. Sound Alliance has over ten years experience in delivering content, connections and meaning to the lives of over 1.5 million Australian unique browsers each month.
Katy Denis
P: 0414388879
W: is a music recommendation service. You use by signing up and downloading the scrobbler, which helps you discover more music based on the songs you play.

What you get:

A profile effortlessly tracks what you listen to on over 600 supported media players. generates personal charts of your music taste and recommends you more music, all based on the tracks you scrobble.

You can get your recommendations either as a list or as part of a unique streaming radio station, built around the music you’ve scrobbled.





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