Tuesday, September 20th, 2011
Fujitsu, a leading provider of ICT business solutions, today released the second ICT Sustainability: The Global Benchmark Report, providing an unmatched analysis of the trending maturity of ICT Sustainability in private and public sector organisations around the world.

The research summarises 1,000 responses to 80 questions about ICT Sustainability policies, behaviour and technologies. The data was collected through an online survey of CIOs and ICT managers in large IT-using organisations across manufacturing, government and other industry sectors in seven countries: Australia, Canada, China, India, New Zealand, the United Kingdom (UK) and the United States of America (USA).

This is the second Benchmark Report and from this year’s findings there is a continuing relative lack of maturity in ICT Sustainability. It is also clear there is a direct relationship between the visibility of ICT-related power costs and overall awareness of ICT Sustainability issues.

ICT is a large consumer of energy and is globally responsible for 3 per cent of greenhouse gas (GHG) emissions. At current rates of growth in ICT use, this is forecast to increase to 6 per cent by 2020. More importantly, ICT is responsible for 5 to 10 per cent of the typical economy’s total electricity consumption.

While the Manufacturing sector is particularly carbon-intensive, many manufacturers have comparatively small ICT operations in proportion to their total activities. From the Benchmark Report it is apparent that ICT Sustainability remains low on their list of priorities.

Manufacturing has the lowest overall rating at 51.2; below the international all-industry average of 54.3 and the best performing sector, which includes the ICT/Communications/ Media industries, at 58.4 and below its overall score of 58.1 in 2010.

Canada, China and New Zealand were the break away countries, however, where the relative maturity of ICT use in their Manufacturing sectors scored higher than those countries’ All Industries averages. In Canada, Manufacturing was the top scoring sector.

Alison Rowe, Fujitsu’s Global Executive Director Sustainability, said: “Manufacturing is a highly competitive global industry. With the growing awareness of ICT Sustainability in the world marketplace, this sector will continue to face increasing pressure from customers to reduce its carbon footprint within the supply chain.

“This Benchmark Report clearly identifies not only the continuing lack of maturity in ICT Sustainability policies, practices and technologies but provides powerful information which can be leveraged for positive change.”

To prove the success of environmental initiatives, manufacturers must first establish baseline metrics from which to measure improvements. The lowest component score of 38.0 in Metrics in the Manufacturing industry is consistent with the global trend of this ICT Sustainability component and industry sector.

More than half the Report’s 1,000 respondents had no understanding of how much power ICT consumes, with only one in seven ICT departments having the cost of technology-related power consumption included in their departmental budgets. Until this data can be quantified, change cannot be measured and successes cannot be recognised.

Rowe said: “The survey reveals that the single most important reason ICT departments don’t prioritise ICT Sustainability, or feel they have a compelling reason to do so, is the lack of visibility of ICT-specific power consumption.”

Support for itemising energy use is quantified in the survey finding that in the very small proportion (14.2 per cent) of organisations where ICT has control and responsibility for its specific power consumption, their Sustainability performance was significantly higher.

The Index across all countries and all industry sectors declined slightly between 2010 and the current results (from 56.4 to 54.3 per cent). This indicates that organisations may be losing their focus on ICT energy efficiency. Those Sustainability projects that were implemented have also failed to institutionalise changes across the organisation.

By way of comparison, Australia’s manufacturing organisations scored 47.9 against that country’s All Industries average of 52.8 and its top ranking ICT/Communications/Media sector which peaked at 56.7.

As in 2010, Manufacturing is lowest placed and Metrics in Manufacturing at 39.4 the lowest score overall.

Australia was one of the four countries also surveyed in 2010. Its marginal decline this year confirms that ICT Sustainability in Australia has lost momentum. The significant decline in the End User Index this category, from 62.3 to 51.8, indicates that many local ICT operations may be suffering from ‘green fatigue’ or initiatives have failed to become institutionalised.

This is further supported by Australia’s very low visibility of ICT power consumption where less than one per cent of ICT departments are responsible for the cost of ICT’s power consumption.

Chris Seale, Director Sustainability at Fujitsu Australia and New Zealand, said: “This Benchmark Report provides ample evidence that Australian manufacturing enterprises must have ICT Sustainability issues placed firmly on the corporate agenda.”

New Zealand
New Zealand’s manufacturing organisations out-scored that country’s All Industries average of 51.9 with a rating of 53.2, but was behind its top ranking Utilities/Construction/Mining sector which peaked at 62.2.

Chris Seale, Director Sustainability at Fujitsu Australia and New Zealand, said: “Participation in the research has been an unprecedented opportunity for our Manufacturing sector’s ICT Sustainability activities to be seen in the global context. The Benchmark Report provides a baseline from which to change planning and procurement as well as industry-wide behaviours.”

About the ICT Sustainability: The Global Benchmark Report Survey
Sponsored by Fujitsu, this Report provides a number of valuable insights into the comparative ICT Sustainability performance of organisations in each of the seven countries surveyed, and between industry sectors within countries.

The research uses a unique methodology to quantify ICT Sustainability implementation, to determine the maturity of practices and technologies in end user organisations.

It summarises a total of 1,000 responses to 80 questions covering ICT Sustainability policies, behaviour and technologies collected in June and July 2011 through an online survey of CIOs and ICT Managers in large IT-using organisations.

The responses were weighted to deliver a score out of 100 in each of the five ICT Sustainability Index components, aggregated to determine the overall ICT Sustainability Index for each organisation, ensuring quantitative comparisons between respondents.

The 2010 Report surveyed Australia, India, the United Kingdom and the United States of America. The 2011 survey extended the research to Canada, China and New Zealand.

The report is downloadable from here.

About the methodology
The research uses the methodology developed by Connection Research and RMIT University, Melbourne, Australia. The results allow the development of an overall Green IT Readiness Index for IT-using organisations in any industry or country.

Contact Profile

Shuna Boyd

P: 02 9418 8100
W: www.fujitsu.com.au


Fujitsu, manufacturing, sustainability, ICT



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