Sunday, July 16th, 2006

The Port Adelaide Football Club has announced a sponsorship deal that will put the club in the internet fast lane.
Under the arrangement, leading Internet Service Provider Adam Internet will connect the Allan Scott Power Headquarters, the Power's Coaching Staff and Senior List Players to the fastest broadband available, ADSL2+. Star player and club vice-captain Chad Cornes will also become an official ambassador for Adam Internet.
Power chief executive John James said that the Port Adelaide Football Club could only benefit from the partnership with South Australia's internet pioneer.
"We are thrilled to have Adam Internet as a key partner, and our Official Technology Partner," James said.
"Adam Internet are leaders in their field, and we believe we lead the way in many aspects of football technology. A partnership with Adam Internet is sure to give us an additional edge."
Adam Internet's next generation broadband provides the fastest download speeds available in the marketplace today and is some 50 times faster than regular broadband.
Adam Internet Managing Director Scott Hicks was delighted with the deal and said the ground-breaking arrangement (an AFL first) would benefit all involved.
"This arrangement will ensure the Power, its players and coaches are at the forefront of broadband technology," Mr Hicks said.
"As well as faster connection speeds, the Power will also benefit from free internal data traffic within South Australia.
"This opens up many possibilities to provide better communication between players' home and Port Adelaide's headquarters at Alberton Oval."
Adam Internet's confidence in its ability to deliver such service and speed is largely due to its own state-of-the-art network and infrastructure. The company has invested more than $10M in its network, which covers some 32 telephone exchanges throughout metropolitan Adelaide.
Adam Internet Managing Director Scott Hicks said the company's network was crucial to exceeding its customers' expectations.
"Adam Internet is the first Australian ISP to invest in its own (ADSL2+) infrastructure, and we're very proud of that," Mr Hicks said.
Adam Internet's infrastructure will soon pave the way for Movies on Demand, an exciting development, due for release on the 1st of July this year. Unlike other products in the marketplace, this is a true streaming movie over the internet to your TV.
As a privately owned and locally operated company, Adam Internet has kept South Australians connected for almost 20 years.
And as a proud South Australian company, Mr Hicks said this new sponsorship deal was unashamedly parochial.
"In a way we'd like to think that we're doing our bit to ensure that Port Adelaide is not only competitive but has an advantage over the rest of the competition," Mr Hicks said..

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The Power picks up speed (A fast game just got faster)


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