Tuesday, August 30th, 2011

With mobile phone penetration (87%) now higher than fixed line penetration (82%), concerns are increasing about health risks associated with mobile phones, according to the latest Roy Morgan Research Mobile Phone Monitor.

In the year ending March 2011, 37% of mobile phone users agreed with the statement “I am worried about health risks of mobile phones”, this is the third year in a row there has been an increase in this attitude and is up from 29% 5 years ago.

Percentage of mobile phone users who agree “I am worried about the health risks of mobile phones”

Purchase the latest detailed Roy Morgan Mobile Phone Profiles
Roy Morgan Single Source (Australia): Apr 2006 - Mar 2011. Sample: Total Own or Use a Mobile Phone. In the 12 Months to March 2011 n= 15,145.

Andrew Braun, Industry Director - Mobile, Internet and Technology, Roy Morgan Research, says:

“It is interesting to observe that more women are concerned than men about the health risks of mobile phones, with 40% of female mobile phone users agreeing with the statement “I am worried about the health risks of mobile phones, compared with only 33% of males.

“The Roy Morgan Research Mobile Phone Monitor also shows that those aged 35 to 49 years have the greatest concerns, with 42% of mobile phone users in this age group being concerned. Women in this age group are even more concerned with 46% of them agreeing with this statement.

“With this rising trend, and the World Health Organisation’s recent announcement that the electromagnetic fields produced by mobile phones are possibly carcinogenic to humans, it will be interesting to see how mobile phone manufactures react to this issue.”

An extensive range of detailed Roy Morgan Mobile Phone Profiles including iPhone, Blackberry and Nokia mobile phone users as well as customers of various Mobile Service Providers is available.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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