Wednesday, June 17th, 2009
Network Ten Adelaide has signed as primary sponsor of AVCon, Adelaide's only Anime and Video Game Convention and the largest such festival in Australia, to be held at Adelaide Convention Centre for the first time this year (25th and 26th of July 2009 with opening night on the 24th).

"Network Ten Adelaide is the leading television network with a primary audience of 18-49 year olds. For many years TEN has been the leading network with under 40s generally," says Rob Richards, the Marketing and Publicity Manager for Network Ten Adelaide. "These strengths, combined with our youth focus, make TEN the ideal partner for AVCon. We are delighted to be sponsoring AVCon 2009 and look forward to seeing our relationship grow and develop over time."

Samantha Donnell of organiser Team AVCon Inc said that for the past seven years, the event has been run at Adelaide University but has now outgrown the venue.

"AVCon is a not-for-profit event run annually by a group of dedicated volunteers," Samantha said. "Each year they face the challenge of bringing anime and video game fans a chance to play video games with other enthusiasts or show their worth in the many tournaments. It gives the people of Adelaide as well as fans from interstate and overseas a chance to explore the pop culture that surrounds Japanese animation (anime)."

Attendees can watch the constantly screening anime on cinema style screens. With competitions, free game play and many other events across the weekend, this is a 'must-see' for anime and game fans, said AVCon Vice-Convenor Mitchell Chapman.

"With the change to a larger venue there also came larger costs, some three times larger than previous years," Mitchell said. "Team AVCon Inc was facing this challenge with the help of previous supporters such as Pulp Fiction Comics and Gametraders."

However with the Adelaide Convention Centre's extra space and top of the line technology guaranteeing a truly awesome event, Team AVCon Inc wanted to get the word out not only to their fans but to everyone interested in video games.

Added Samantha: "With the average age of computer and video game players in Australia increasing to 30 years old from 28 in 2007 and 88% of Australian households having a device for playing computer games* everyone is a LOT of people! Especially since the Australian Bureau of Statistics states that in 2008 the average age of all Australians was 36 years old."

With this in mind Team AVCon Inc approached Network Ten with a sponsorship proposal and Network Ten answered the call by coming on board as Team AVCon Inc's inaugural television partner. With the increased media exposure brought by their new sponsor, Team AVCon Inc can now focus on making AVCon 2009 the most awesome it has ever been!

*According to the Interactive Australia 2009 survey compiled by Interactive Entertainment Association of Australia 2008.
Mitchell Chapman is available on 0433194537 mitchell.chapman at

Contact Profile

Team AvCon

Team AVCon Inc is a not for profit organisation incorporated soley for the purpose of organising and promoting AVCon. The people running the event are the same people who would normally attend such an event. Their enthusiasm ensures that the for-profit motive does not exist and ensures an exhilarating atmosphere.
Samantha Donnell
P: 0418890021

P: 0433194537


Network Ten Adelaide has announced its primary sponsorship of 'AVCon', a community event that has become Australia's premier Anime and Video Game Convention. The festival will be held 24-26 July at the Adelaide Convention Centre.



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