Thursday, August 25th, 2011
Adelaide-based 3D visualisation pioneer has won two awards at the annual Tech23 Innovation Day, wrapping up an eventful month that includes winning angel investment and a $250k Proof of Concept Grant from Commercialisation Australia.

Thereitis won the Citrix Best Early Stage Company award and the chance to spend a day with the Founder and CEO of Internet success story Freelancer to learn how to transform useful innovation into a thriving business.

CEO Guy Sewell joined 22 other innovators from across Australia to present his company’s patented technology, which is set to revolutionise they way we look for products, people and images online and on our computer hard drives.

He delivered his presentation to a packed house of 400 industry leaders, investors and government officials at the premium event for Australian technology innovation.

“The Tech23 crowd understands what it takes to build a successful tech company and it was quite thrilling to meet so many like-minded people in one room,” Mr Sewell said. “I have made many great contacts and I thoroughly recommend the process to any start-up.”

Thereitis has been swamped with enquiries from potential partners and investors, as well as retailers interested in providing their customers with an alternative to the standard ‘click, scroll and wait for the page to refresh’ method currently used to search online catalogues.

“The technology takes advantage of the brain’s innate ability to search for an item amongst hundreds of other choices – we replicate what you do hundreds of times a day subconsciously and leverage that power online,” Mr Sewell said.

Developed at Flinders University over a period of 10 years, the patented process has been developed by Thereitis to enable a range of web-based applications, from searching for photographs on your own hard-drive to browsing online dating or social media sites, to online retail. is releasing early beta products to fans of their Facebook page, so if you want to be kept informed of new product release, sign-up at

Demonstrators on the website - - include social networking site LinkedIn, image search engine Bing, and online US retailer,

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Thereitis enables the display of large collections of visual data to leverage the human ability to detect objects of interest in clusters of related data. It presents data in the form of images or icons in a 3-dimensional array organised about axes of relevance. Users are able to detect clusters of the type of objects they are looking for, often in their peripheral vision.
Guy Sewell, CEO,
P: 0423 364 195


tech23, online retail, thereitis, Guy Sewell, 3D search



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