Wednesday, August 10th, 2011
Sydney, Australia, August 10, 2011 – BlueArc (, a leading digital technology agency, has launched a new Media Centre and Agency Portal for REA Group (ASX:REA), a market-leading online advertising business that operates Australia’s most popular residential and commercial real estate websites.

Vaughan Belhamine, Head of REA Media at REA Group comments, “BlueArc has delivered an integrated knowledge platform for media information, and an innovative online solution for our commercial real estate customers to actively engage with our business.”

BlueArc was appointed to design and develop the online Media Centre to provide advertisers and media buyers with efficient access to relevant information, including detailed target audience analytics, product specification resources and a showcase of campaign success stories.

The Agency Portal has been created to support commercial real estate customers by providing a guide to the improvements and new functionality on the website. It encourages information sharing and allows commercial customers to login to a secure area where they can develop tailored advertising material.

The Agency Portal uses the latest technologies including HTML 5 video that supports mobile devices, making it even easier for commercial property seekers to keep up-to-date with the latest news, product information, facts and statistics.

Powered by BlueArc’s flagship Web Content Management System (CMS), IgnitionSuite, the REA Media and Commercial teams are in full control of ensuring that timely and relevant information is conveyed to their audience.

“BlueArc has used best of breed technology to provide us with greater internal efficiencies. We look forward to our continued partnership with BlueArc,” comments Vaughan Belhamine.

Contact Profile

BlueArc Group

BlueArc Group is a leading digital technology agency, renowned for technical strength and distinguished by a proven record of delivering large-scale web content management, ecommerce and custom online solutions. BlueArc is a trusted digital partner for a broad range of Australian and International clients including Colliers International, Village Roadshow, Goodman, Network Ten, Freedom and Institute of Chartered Accountants Australia. As a Microsoft Gold Partner, BlueArc is one of the select few to have achieved the prestigious Gold Web Development standard. In order to achieve this standard, BlueArc has demonstrated the highest level of technical skill and customer satisfaction in the delivery of online solutions. Working closely with clients, BlueArc delivers tangible results that enhance communication, improve efficiency, reduce costs and provide a foundation for growth.

Leanne Ferris
P: + 61 2 9467 2500


BlueArc Group, Real Estate, Website design, Australia, Online, Digital agency



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