Wednesday, August 10th, 2011

Mrs. World Australia (Thats right.....Not 'Miss', Mrs) - The New Australian face of PETA's "I’d Rather Go Naked Than Wear Fur" Campaign.

PETA (People for the Ethical Treatment of Animals) have released a trilogy of posters committed to the boycott of fur in the fashion industry. Some Australians who have taken part in PETA Print Media Campaigns in the past are Annalise Braakensiek, Natalie Imbruglia and Sophie Monk.

PETA have this time selected 32 year old 'Yummy Mummy', Law Graduate and reigning beauty queen "Mrs World Australia" 2010 Carin Hillman-Varma as the fresh new face of their 2011 campaign to raise awareness about the cruel and entirely unregulated Chinese Fur Industry and the unnecessary use of real fur in fashion.

The collection of Campaign Posters, taken by acclaimed Sydney Photographer David Petranker were officially launched to the Australian Public in an exclusive red carpet exhibition on Friday 22 July 2011 at Sydney's Piano Room, where attendees included the likes of reigning Miss World Australia Ashleigh Francis, and Kings Cross Nite Club Baron John Ibrahim.

Hosted by Romel Kouyan (, the lavish party bubbled over with champagne, trays of cruelty-free canapes and a charity auction for PETA, all while Carin's "PETA Posse" (four gorgeous faux animal print-clad models) mingled the party, posing with Piano Room co-owner Kyle Sandilands' notorious brass leopards. Carin, who competed against 2011 Dancing with the Stars finalist and cricket WAG Haley Bracken to win the Mrs World Australia crown, took on the brave task of personally organising the poster shoot, recruiting a fantastic line-up of high profile Sydney sponsors, right down to last Friday’s campaign launch and exhibition.

Carin - “I want PETA to have a much stronger presence in Australia. They do a great job and deserve our support. So I figured if you really want something done, you’ve got to do it yourself.” 

Fur - The Ugly Side of a Beautiful Industry.

The 3 PETA campaign posters are a series of tasteful nudes, keeping in line with PETA's notorious international "I'd Rather Go Naked Than Wear Fur" phenomenon. Carin's anti fur campaign follows those of Pamela Anderson, Dennis Rodman, Chloe Kardashian, actress Eva Mendes and Pop sensations P!nk and Kesha, however Carins posters have something these don't, a crown.

Mrs World Australia, nude, wearing only her crown to raise awareness about Chinese Fur Farms, where Foxes, Raccoons, Dogs, Cats, rabbits and minks are raised in pitiful, filthy confinement then bludgeoned/electrocuted/drowned or poisoned unconscious and often skinned alive for their fur, which is then shipped to Australia, the USA and Europe. The trouble is, many of these garments are then labelled "Made in the USA" or "Made in Australia" because while they may be assembled in those countries the fur is almost always imported from one of these filthy unregulated Chinese fur farms. Carin got involved with PETA last year after watching a Fur Farms Uncovered video from PETA's website.

The video disturbed her so deeply that she decided to "Take it back to Eden" for the animals. Carin's goal is to create awareness amongst unknowing consumers who she says sit at the very top of a long chain of demand and are inevitably 100% responsible for these animals.

"You can't blame the Chinese worker holding the crowbar when it’s the consumers paying him to skin that animal." The trouble is, consumers don’t Know this. China is the world's largest fur supplier and supplies Australia with 70% of its fashion fur, yet nobody seems to know how this fur is sourced. Its all about raising awareness. Carin believes that armed with the ugly truth, consumers will make cruelty-free fashion decisions that will eventually put these farms out of business.

This campaign couldn't be launched at a better time, when the country is still reeling from a recent live export expose. Carin - "Australian's are starting to sit up and really care about where their products come from. Where their livestock goes. And this is starting to expand far beyond the use of hormones, antibiotics, pesticides and GM foods and fair trading/product quality issues to the much deeper, grass roots consequences of their consumer decisions. Consumers are compassionate about these issues, but they're being lied to and deserve to know the truth."

PETA "CHINESE FUR FARMS UNCOVERED" VIDEO - (extremely disturbing images, beating & live skinning of animals)

Carin Hillman-Varma and Photographer David Petranker have not yet spoken publicly regarding the Poster campaign, however are currently considering interviews for television and print media.

Media Enquiries - please email to [email protected]

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PETA Asia Pacific (People for the Ethical Treatment of Animals)

PETA Asia-Pacific is an affiliate of PETA US, the world's largest animal rights organization, which has more than 1.6 million members and supporters around the world.

PETA Asia-Pacific and its affiliates are dedicated to establishing and protecting the rights of all animals. PETA Asia-Pacific operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in factory farms, laboratories, the clothing trade, and the entertainment industry. We also work on a variety of other issues, including the cruel killing of birds, and other "pests."

PETA Asia-Pacific works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

Located in Hong Kong, PETA Asia-Pacific is the base for PETA's campaigns in 15 countries in Asia, a region that is home to more than one-third of the world's population.

PETA Asia-Pacific may be young, but it has already created quite a stir with attention-grabbing ads and groundbreaking protests in countries like Malaysia, Thailand, and Japan, where public demonstrations are rare. PETA Asia-Pacific has already won victories big and small for animals—from shutting down a roadside zoo in Vietnam to distributing more than 35,000 vegetarian starter kits in the Philippines
Ashley Fruno
P: +852-6718-4282 (Hong Kong)

Carin Hillman-Varma


PETA, Mrs Australia, Fashion, Fur, Boycott, Naked, Sydney, campaign



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