Friday, August 5th, 2011

The free Wedding Girl iPhone app created by Adelaide wedding planner and caterer Cindy Westphalen is romancing brides and industry alike, achieving over 8,000 downloads in eight weeks, and a nomination in the 2011 Australian Mobile Awards.

Nomination in the ‘Mobie’ Awards is just the most recent recognition of Wedding Girl’s innovation and dedication to the mobile technology and wedding industries, as the Wedding Girl app has also been nominated in the 2011 Messenger Local Business Awards, and has helped launch app creator Cindy Westphalen into the final stages of the 2011 Telstra Businesswoman of the Year Awards.

The Mobies are awarded by a combination of public votes and official judges and Cindy Westphalen is urging all Wedding Girl fans to show their support by voting before the August 18 deadline. By leaving a comment and email address when voting for Wedding Girl, brides and the public are in the running to win a $100 Heidelberg Cakes voucher and suppliers are in the running to win a customised enhancement to their app listing.

“Wedding Girl is more than just a modern wedding planning tool, it’s an app which really thinks and cares about making your wedding day fun and simple to organise, while also supporting the wedding industry to connect with their customers in new ways” explained Cindy.

Feedback from the brides and industry has reflected Cindy’s passion, with suppliers seeing enquiries from their Wedding Girl app listing less than a week after the app’s launch into iTunes, and the app being featured as an App Store Staff Favourite within the first two weeks of the launch.

As Cindy said of the user review in iTunes, “It’s just so rewarding to see such positive feedback, and to know that the time and effort spent in development was well worth it so brides can now easily manipulate seating plans, check off pre-populated to-do lists, track their spending, their guests, their gifts and more!”

And it’s not just Australian brides who are being wooed by Wedding Girl. The Wedding Girl app has seen the most downloads in Australia, the USA, and then Saudi Arabia.

“While I never expected such strong international appeal, I think these downloads prove the usability of the Wedding Girl’s planning features and I encourage everyone who has downloaded the app, anywhere in the world, to vote for us in the Mobies, to recognise the hard work and innovation of the entire Wedding Girl team.”

Voting in the 2011 Australian Mobile Awards closes Thursday 18 August 2011. Votes can be cast by registering and logging in at and choosing the Mobile Innovation category and then choosing Wedding Girl from the Best Mobile Expanded Service category listing and awarding a star rating and leaving a winning comment. 

Contact Profile

Wedding Girl

Adelaide caterer and planner Cindy Westphalen has worked in the wedding industry for over 20 years. In 2011 Cindy leveraged her knowledge, experience and passion for weddings to create the ultimate and most comprehensive wedding planning app for Australian brides.

The Wedding Girl iPhone app intuitively helps you plan every aspect of your wedding from shopping for and sharing dress designs and flower arrangements, to budgeting, creating a guest list, tracking RSVPs, creating seating plans and ticking off your to-do list.

Wedding Girl is an engaging and integrated app which allows you to view high definition images and 360 degree videos of wedding supplier products and venues while also allowing you to share your finds via Facebook, Twitter and email. 

Cindy Westphalen
P: 0414 618 433


wedding girl app, wedding planning app, iphone app, wedding iphone app, cindy westphalen, australian wedding app, wedding directory app, australian mobile awards, heidelberg cakes, iTunes, south australia, adelaide, adelaide wedding planner, adelaide wedd



More Formats

View QR Code